Factors Influencing Consumers’ Purchasing Behaviour on Exotic Vegetables in Coimbatore City
Velumani Palaniappan & Balaji Radhakrishnan · Asian Journal of Agricultural Extension, Economics & Sociology · 2020
Scope of the Study: The purpose of this paper is to understand factors influencing consumer behavior in purchasing exotic vegetables in Coimbatore city. Design/Methodology/Approach: A total of 125 respondents were personally surveyed with a well-constructed and pre-screened inter...
Open access
Research Article
10.9734/ajaees/2020/v38i1230502