Yong San Low

Short-Video Exposure, Cultural Identity, and Psychological Well-Being among University Students in Jiangxi, China: A Dual-Route Cross-Sectional Study

Chunyi Li & Yong San Low · Asian Journal of Education and Social Studies · 2026

Aims: This study examined whether short-video exposure and engagement are concurrently associated with an identity-affirming pattern involving cultural identity and self-esteem and a comparison-pressure pattern involving social comparison, and how these variables relate to psycho...