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Yu-Xiang Liu

Publications (2)

How to Develop Cultural and Creative Tourism at a Demonstrated Village in Yi Nationality Region of Liangshan Prefecture

Yu-Xiang Liu, Jian-Lin Xiong, Yi Chen & Tsai-Fa(TF) Yen · Asian Journal of Education and Social Studies · 2020

Liangshan Prefecture, located in Sichuan Province in Southwest China, is the largest inhabited area of the Yi ethnic group and is also known as a contiguous impoverished area in the country. Therefore, poverty needs to be addressed through rural revitalization. The purpose of thi...

Open access Research Article 10.9734/ajess/2020/v13i230330

Role of Novelty and Inertia in Generating Satisfaction and WOM in Smart Wine Tourism

Jian-Lin Xiong, Min-Hong Wang, Yu-Xiang Liu, Yi Chen & Tsai-Fa (TF) Yen · Asian Journal of Language, Literature and Culture Studies · 2020

Developing smart wine tourism is an effective solution to respond to the COVID-19 and restore the tourism economy for traditional wine tourism destinations. The application of smart tools in tourism destinations has drawn attention in the tourism industry recently. This study aim...

Open access Research Article