Assessing the Effect of Differentiation Strategy on the Performance of Selected Hotels in Garissa County
Yussuf Maraade Garane, Joel Ayora & PETER BUTALI · Asian Journal of Economics, Business and Accounting · 2025
The dynamic changes of globalization especially in hospitality industry, joined by the changing competitive circumstances on the world markets, innovative progressions in addition to the changing client tastes and inclinations have established a powerful business climate practica...
Open access
Research Article
10.9734/ajeba/2025/v25i102006