The drive to win elections by political candidates has resulted in the employment of marketing tools such as celebrity advertising. Celebrities have been engaged in endorsing various political candidates. The current study sought to investigate the influence of celebrity advertis...
Open access
Research Article10.9734/air/2020/v21i1130273
Afolayan S. Sunday, Igbum, O. Gillian, Igoli, O. John, Salawu R. Adenike, Afolabi A. Adewale & Enenche E. Daniel·Advances in Research·2020
The present study investigated the nutritional and phytochemical properties of seeds oils and flours from Pachira aquatica seed cultivated in Nigeria. Proximate composition and phytochemical composition were determined by standard methods while mineral content of the seed flours...
Open access
Research Article10.9734/air/2020/v21i1230275
A. I. Olateju, M. A. Sodunke, T. T. Abatan & O. O. Alagbe·Advances in Research·2020
The developed system consists of a solenoid valve and water pump which are directly linked to a microcontroller (ATMEGA-328PU) unit through a transistor -network based relay switching unit. A soil moisture sensor linked to the soil senses the dryness and wetness of the soil. The...
Open access
Research Article10.9734/air/2020/v21i1230283
P. R. Vekariya, A. S. Dudhat, M. S. Shitap & D. V. Patel·Advances in Research·2020
The present study was carried out by using time series data of price from 1998 to 2018, to compare the price variation, to measure the price instability of major domestic groundnut markets of Saurashtra region of Gujarat state i.e. Rajkot, Junagadh, Amreli and Gondal. Data were c...
Open access
Research Article10.9734/air/2020/v21i1230276
Whole world is affected by Pandemic Covid-19 and it is very critical period for all of us. Due to Pandemic COVID-19, we all got fear and anxiety and result is STRESS, even we can say it is a Pandemic Stress. Impact of Stress in our body is very bad and our physical and mental con...
Open access
Research Article10.9734/air/2020/v21i1230277
Md. Zahid Hossain, S. M. Akram Ullah & A. K. M. Mahmudul Haque·Advances in Research·2020
Human rights are the essential rights to all for their proper living and proper amplification of the qualities of human personality. These common rights are recognized by the Universal Declaration of Human Rights and also incorporated in the constitution of Bangladesh. But in som...
Open access
Research Article10.9734/air/2020/v21i1230278
Aim: The maize is widely grown all parts of the world and it is consumed by all people. This paper studies the impact of climate variability on yield of maize crop in Tamil Nadu using Panel regression analysis. Study Design: Rainfall (max and min), Temperature (max and min)...
Open access
Research Article10.9734/air/2020/v21i1230280
In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. The consumer perception of digital payment has a positive impact on adoption in digital payment. Digital payments refer to electronic consumer transactions...
Open access
Research Article10.9734/air/2020/v21i1230284
The print media have assumed an essential role in our students’ daily lives. Print media has demonstrated an intense effect on students/school-going children. Print media is not necessary to have negative impact to children but also has a positive value to them. This study invest...
Open access
Research Article10.9734/air/2020/v21i1230290
Srebrenica, this small town in the northeastern part of Bosnia and Herzegovina, has been described for centuries as a picturesque place, rich in healing waters, ores, and diverse cultural heritage. Today, Srebrenica is a symbol of suffering and suffering, but also of missed oppor...
Open access
Research Article10.9734/air/2020/v21i1130270