Sustainable consumption is an important aspect in the global agenda for development, but in emerging markets, behavioral adoption is still low compared to awareness and intention. Although previous studies have focused on the role of marketing communication and digital engagement...
Open access
Research Article10.9734/ajeba/2026/v26i32210
Influencer marketing has emerged as an important digital marketing strategy due to the rapid expansion of social media platforms and their growing role in shaping consumer behaviour. In this study, the relationship between influencer marketing and consumer satisfaction was examin...
Open access
Research Article10.9734/ajeba/2026/v26i32209
Background: Microfinance institutions (MFIs) serve as a bridge between the formal financial sector and underserved communities needing economic support. Internal control is a critical foundation for MFIs because it strengthens stability, transparency, and trust while supporting e...
Open access
Research Article10.9734/ajeba/2026/v26i32208
Green accounting integrates environmental costs into financial reporting, promoting sustainability alongside economic performance, especially in environmentally intensive sectors like transportation. It helps firms improve long-term financial performance, regulatory compliance, a...
Open access
Research Article10.9734/ajeba/2026/v26i32206
This study examines the impact of electronic payment systems on non-oil tax revenue performance in Nigeria, adopting a fiscal capacity perspective. Using quarterly data from the Federal Inland Revenue Service (FIRS) covering the period from 2011 to 2022, the research employs desc...
Open access
Research Article10.9734/ajeba/2026/v26i32207
The increasing demands of modern workplaces and evolving social structures have brought work-life integration (WLI) into sharper focus. Unlike traditional work-life balance, WLI emphasises the seamless coexistence of work and personal responsibilities. Prior literature on work–li...
Open access
Research Article10.9734/ajeba/2026/v26i32205
Nigeria continues to have chronically high youth unemployment despite continued foreign direct investment (FDI) inflows, contradicting traditional development theory's assertion that FDI inflows boost employment through investment expansion and knowledge transfer. This study uses...
Open access
Research Article10.9734/ajeba/2026/v26i32204
Aim: To determine the moderating effect of fund size on the relationship between investing in fixed deposits and performance of unit trust funds in Kenya. Study Design: Causal design. Place and Duration of Study: Census: Unit Trust Funds in Kenya for the period between January 20...
Open access
Research Article10.9734/ajeba/2026/v26i32203
Background and Aims: MBG is frequently considered as a social or health initiative focused at increasing the quality of human resources and welfare. Human resource development (HRD) is an important part of a country's growth. This study aims to analyze the Free Nutritious Meal Pr...
Open access
Research Article10.9734/ajeba/2026/v26i32202
This study underscores a systematic review of the extant literature examining the relationship between firm characteristics and financial stability. The review was theoretically anchored in the buffer theory of capital adequacy, efficiency theory, market power theory, and stakeho...
Open access
Research Article10.9734/ajeba/2026/v26i32200