This study aims to examine the influence of digital communication and mobile banking services on customer satisfaction, with Bank Mandiri customers in Palembang City serving as the research object. Utilizing a quantitative approach, data were gathered through a questionnaire dist...
Open access
Research Article10.9734/ajeba/2025/v25i91968
Artificial intelligence (AI)-enabled customer e-marketing has driven the overall growth in digital commerce and has changed how consumers enjoy their shopping experience globally. This paper explores how modern applications of AI in marketing practices, like personalization, reco...
Open access
Research Article10.9734/ajeba/2025/v25i91966
This paper uses theory to analyze the enabling role of the new quality of productivity on the development of international trade, and specifically discusses three aspects, namely, the enabling mechanism, practical challenges and policy responses. In terms of the enabling mechanis...
Open access
Research Article10.9734/ajeba/2025/v25i91967
Currently, Baringo County Government is grappling with weak procurement systems, inadequate documentation, absence of procurement plans, and poor cash flow planning, which, according to the Auditor General's report, have resulted in financial irregularities, stalled projects, and...
Open access
Research Article10.9734/ajeba/2025/v25i91962
Purposes: The main objective of the study is to examine the impact of literacy and illiteracy on the selective birth choices among females in Jammu and Kashmir. Moreover, the study also aims to identify the factors or drivers other than literacy and illiteracy that compel females...
Open access
Research Article10.9734/ajeba/2025/v25i91963
Aims: The rapid advancement and widespread accessibility of the internet have significantly boosted the popularity of e-commerce, transforming consumer lifestyles, purchasing habits, and daily routines. The study has been designed to examine consumers’ attitude towards online pur...
Open access
Research Article10.9734/ajeba/2025/v25i91964
Aims: This research seeks to analyze the influence of Fixed Asset Intensity, Thin Capitalization, and Transfer Pricing on the implementation of Tax Avoidance strategies. Study Design: This research employs a quantitative causality approach using secondary data sourced from the a...
Open access
Research Article10.9734/ajeba/2025/v25i91965
Aims: This study seeks to examine the mediating role of work engagement in the relationship between transformational leadership and organisational sustainability, with particular emphasis on organisational commitment. Study Design: literature review research method. Place and Du...
Open access
Research Article10.9734/ajeba/2025/v25i91961
This article analyses the BRICS-sponsored de-dollarisation campaign as a cautious, historically informed reaction to both long-run structural developments in the international monetary system and recent geopolitical tensions, specifically U.S. tariff hikes and financial sanctions...
Open access
Research Article10.9734/ajeba/2025/v25i91958
Aims: The study aimed to investigate the effects of credit risk on the profitability and sustainability of micro-financial institutions (MFIs) in Sub-Saharan Africa. Given the critical role that MFIs play in financial inclusion and economic development, understanding how credit r...
Open access
Research Article10.9734/ajeba/2025/v25i91959