This study examines Starbucks' digital transformation journey, analyzing its strategies, implementation, and impact on performance and competitive positioning. Using a qualitative case study approach, the article explores how Starbucks leveraged an interconnected ecosystem of mob...
Open access
Research Article10.9734/jemt/2024/v30i91243
Aim: This study aims at investigating the contribution of tourism to the economic growth of Greece and how this sector was affected by the two crises: the socio-economic crisis that Greece faced after 2008 and the emergence of the COVID-19 pandemic in 2020. Methodology: The study...
Open access
Research Article10.9734/jemt/2024/v30i91242
This study was conducted with the aim of analysing the comparison of export performance of CPO and RPO commodities between Indonesia and Malaysia as the main exporting countries of CPO and RPO commodities. The assessment of export performance was carried out using 4 measurement i...
Open access
Research Article10.9734/jemt/2024/v30i91241
Purpose: Despite the significant growth in women’s participation in the hotel industry workforce, Turkish women continue to encounter limited access to senior management positions. This study investigates the obstacles faced by Turkish women in their pursuit of top managerial rol...
Open access
Research Article10.9734/jemt/2024/v30i91239
This study investigates the volatility dynamics of five major global financial indices—FTSE 100, Hang Seng, NIKKEI 225, NSE 50, and S&P 500—using a range of GARCH models over a ten-year period from January 1, 2014, to December 31, 2023. The analysis involves preprocessing the...
Open access
Research Article10.9734/jemt/2024/v30i91238
Financial well-being has garnered significant attention in Vietnam in recent years. Analysts predict that in the current global economy, the ability to effectively handle one's financial resources will be a crucial factor in achieving success. Studies indicate that financial know...
Open access
Research Article10.9734/jemt/2024/v30i91237
The rapid evolution of financial technology (fintech) has significantly transformed the financial services landscape, creating opportunities for innovation and introducing new risks. Traditional financial institutions and fintech companies operate under different paradigms, resul...
Open access
Research Article10.9734/jemt/2024/v30i81236
Introduction: The main goal of this paper is to investigate the influence of the quality of (economic) institutions according to the data from the World Bank's specialized Worldwide Governance Indicators database on the gross domestic product per capita of 7 Western Balkan countr...
Open access
Research Article10.9734/jemt/2024/v30i81234
Introducing and implementing experiential marketing in tourism has the potential to enhance the overall tourist experience, increase its economic benefits, and foster its growth. Experiential marketing is a marketing strategy that engages the consumer and creates real-life experi...
Open access
Research Article10.9734/jemt/2024/v30i81235
The current study intended to examine the direct influence of accountability and transparency on public sector financial performance, as the result of the adoption of accrual-based International Public Sector Accounting Standards (IPSAS) in Tanzania. Guided by New Public Manageme...
Open access
Research Article10.9734/jemt/2024/v30i81233