Godwin Okwara, Aladeotan Kehinde Omolara, Moyosoreoluwa Odugbesan, Rahmat Kofoworola Sanusi, Adeshewa O. Ibrahim & Adetomiwa Adesokan·Journal of Economics, Management and Trade·2026
Artificial intelligence (AI) is reshaping digital brand communication by redistributing communicative power among brands, platforms, algorithms and consumers. This review critically examines how AI-mediated tools influence power, trust and identity within digital marketing ecosys...
Open access
Research Article10.9734/jemt/2026/v32i61436
Background: Interest in viral marketing has increased in higher education because digital platforms enable institutions to disseminate information quickly, interact with stakeholders and support low-cost promotional activities. In Iraqi private colleges, however, the relationship...
Open access
Research Article10.9734/jemt/2026/v32i61435
Human Resource Information Systems (HRIS) have advanced from compliance tools into strategic assets that optimize organizational performance. However, while employees generally perceive these systems as useful, differences in satisfaction often arise from role-based access constr...
Open access
Research Article10.9734/jemt/2026/v32i61434
The desired for better enhancement of sustainable economic development in sub-Saharan Africa (SSA) countries has tremendously increased environmental challenges of these region’s economies. Thereby, causing adverse effects on social human behavior despite series of efforts by the...
Open access
Research Article10.9734/jemt/2026/v32i61433
Modern financial markets are increasingly shaped by behavioral biases and herding behavior, which challenge traditional assumptions of rational investor decision-making and contribute to market instability. This paper explores the influence of herding behavior on financial market...
Open access
Research Article10.9734/jemt/2026/v32i61432
Background: Yield curve inversions have long been considered an important indicator of future economic downturns and financial instability. This study investigates the relationship between yield curve inversions and recession forecasting across 32 economies, examining whether inv...
Open access
Research Article10.9734/jemt/2026/v32i51431
Microfinance banks in Nigeria serve very vital roles in the country’s financial system. They offer financial services to the populace. Nigeria is a developing economy where many Small and Medium Enterprises struggle with capacity building and suffer from lack of financial inclusi...
Open access
Research Article10.9734/jemt/2026/v32i51430
The USD–INR exchange rate in India from (2006–2026), focusing on the shift from domestic inflation-driven dynamics to increasing sensitivity to external sector risks and global capital flow movements. This study investigates the macroeconomic determinants of the USD-INR exchange...
Open access
Research Article10.9734/jemt/2026/v32i51429
Background: Rapid workforce diversification across sectors in Telangana has increased the importance of Diversity, Equity, and Inclusion (DEI), cross-cultural leadership, and ethical HR governance in shaping employee engagement within organizations. Aims: This study examines the...
Open access
Research Article10.9734/jemt/2026/v32i51428
Background and Objectives: Organic food consumption is increasingly shaped by consumer trust in certification systems that verify authenticity, safety, and sustainability claims beyond health considerations. The study explores the impact of trust certification and perceived food...
Open access
Research Article10.9734/jemt/2026/v32i51427