This paper examines the influence of gender roles on consumer brand generalization tendencies across product categories. Gender remains one of the most prevalent and accessible bases for market segmentation. This research gap is particularly significant given the evolving nature...
Open access
Research Article10.9734/sajsse/2025/v22i41002
This study examines the complexities of democratization and political representation for indigenous communities, focusing on the Fulani in Menchum Division, Cameroon. Despite a long history of cohabitation and contributions to local development, the Fulani have faced significant...
Open access
Research Article10.9734/sajsse/2025/v22i41001
This study examines economic, demographic, and political factors influencing Afghanistan's wheat import trade from 1996 to 2023 with a focus on agriculture production. Using multiple regression models and international government data, the analysis highlights the impact of confli...
Open access
Research Article10.9734/sajsse/2025/v22i41000
Solid waste generation has grown critical recently, emphasizing the need for civic involvement for ensuring waste management thereby environmental quality. This study uses the dichotomous choice approach of contingent valuation to investigate the willingness of urban Kerala famil...
Open access
Research Article10.9734/sajsse/2025/v22i4999
This study investigates the shifting trade dynamics between India and Africa from 2013 to 2017, with a specific focus on the impact of traditional versus non-traditional trade partners on trade diversification. India, which has long maintained robust trade relationships with Sout...
Open access
Research Article10.9734/sajsse/2025/v22i4998
This study investigates the decision-making processes within the Somaliland National Tender Board (SNTB) concerning public tendering and acquisition. Employing a quantitative approach and a comprehensive questionnaire survey, the research examines the impact of evaluation criteri...
Open access
Research Article10.9734/sajsse/2025/v22i4997
Background: Numerous international studies have demonstrated that internationalisation frequently enhances performance and competitiveness by offering substantial development possibilities to SMEs. Despite the strategic significance and potential advantages of internationalisatio...
Open access
Research Article10.9734/sajsse/2025/v22i4996
In this study, we explore the link between oil price fluctuations and fiscal sustainability in the context of debt servicing in Nigeria. The idea is that high oil prices tend to offer a unique opportunity for Nigeria to use the windfall gains to foster effective and sustainable d...
Open access
Research Article10.9734/sajsse/2025/v22i4995
This study aimed to determine whether office management quality and risk management practices significantly influence the lending corporations’ long-term sustainability. A quantitative descriptive correlational research design was used. A sample of 155 employees from lending corp...
Open access
Research Article10.9734/sajsse/2025/v22i4994
Cultural heritage tourism plays a crucial role in preserving local traditions while contributing to economic growth, making it a key focus for sustainable development. The objective of this study is to explore the dynamics of cultural heritage tourism in Balangir, Odisha, evaluat...
Open access
Research Article10.9734/sajsse/2025/v22i4991