A Study on Marketing Efficiency and Constraints Faced by the Horse Gram Growers in Krishnagiri District, Tamil Nadu, India

Abstract

The aim of the study is to examine and analyse the marketing efficiency and constraints faced by the horse gram growers in Krishnagiri district of Tamil Nadu. Value addition involves improving the quality, marketability and economic worth of a crop. It focusses on assessing marketability to identify added value across various channels in the study region among the sample respondents. It is used to identify the farmers share in consumer rupee, investigate the degree of intermediate exploitation within each channel and to know the problems faced by the farmers at the time of marketing. Primary data for the year 2023-24 were collected from 60 farmers and 30 intermediates were interviewed using pre-tested interview schedule. The results revealed that among the different channels, channel 4 incurs high marketing cost and margin compared to other channels. The producer share in consumer rupee and marketing efficiency was highest in channel 1 followed by channel 2 and lowest in channel 4, it indicates role of intermediates is more in channel 4 and the major constraints faced by the growers at the time of marketing is transport cost and market information.