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Research Article Open access CC BY 4.0

Consumers’ Preference and Attitude Towards Dried Corchorus olitorius L. in Ibadan Metropolis, Oyo State, Nigeria

K. B. Iliasu, I. B. Adeoye, H. T. Akinbile, F. O. Adeigbe

Asian Journal of Agricultural and Horticultural Research · pp. 455–463 · Published 13 Oct 2023

10.9734/ajahr/2023/v10i4285

Abstract

Aims: To examine consumers’ preference and attitude towards dried Corchorus olitorius L. leaves in Ibadan metropolis, Oyo state. Study Design: Cross-sectional survey Place and Duration of Study: Ibadan North-West, Ido and Akinyele LGAs in Ibadan metropolis, Oyo state, Nigeria, between March 2023 and August 2023. Methodology: A structured questionnaire was used to collect data from 170 consumers selected through a two-stage random sampling technique. Descriptive statistics and probit regression analysis were used for data analysis. Results: Most respondents were females (72.9%), married (51.8%), within the age range of 26-35 years (39.4%), had 1-5 household members (72.9%) and tertiary education (77.6%). 63.5% were aware of dried C. olitorius L., but 60% had not consumed it before, mainly due to unavailability. 20.6% preferred dried leaves. Packaging, aroma, colour and texture were key attributes considered for purchase. Sex, household size and income significantly influenced preference. Conclusion: There is low preference for dried C. olitorius L in the study area. Creating awareness and appropriate marketing is needed to improve attitude and demand. Suitable packaging should also be developed to retain product quality attributes.

C. olitorius L. awareness consumers’ knowledge consumers’ behavior seasonal availability

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Cited by 2

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Stellio Cyrus Sossou, F. Kyallo, M. Abukutsa-Onyango · Frontiers in Sustainable Food Systems · 2026

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