Effect of Financial Factors on Saving Decision of Z Generation
Daffa Ammar Nurrafi, Wida Purwidianti, Naelati Tubastuvi, Alfalisyado
Asian Journal of Economics, Business and Accounting · pp. 489–501 · Published 19 Aug 2024
10.9734/ajeba/2024/v24i81470Abstract
Aims: This study aims to analyze the influence of financial literacy, materialism, financial behavior, and financial attitude on saving decisions in Generation Z. Study Design: This study uses a quantitative approach and purposive sampling technique. The sample used was 105 respondents who met the requirements. Place and Duration of Study: This study uses a sample, namely in generation Z in Banyumas Regency and the research was conducted within the time frame of January 2024 to June 2024. Methodology: This research method uses the SEM (Structural Equation Modeling) analysis method with the Partial Least Square (PLS) approach. Each hypothesis is tested to understand the relationship between the variables. To test the validity and reliability of the research using the outer model. Hypothesis testing uses the inner model. Results and Conclusion: The results of this study show that financial literacy does not affect saving decisions, materialism has a positive and significant effect on saving decisions, financial behavior has a positive and significant effect on saving decisions, and financial attitude has a positive and significant effect on saving decisions. Practical Implications: This study contributes to Generation Z in considering the factors that determine the decision to save to face financial problems in the future. The managerial and practical implications of this study provide information to stakeholders (financial institutions and government) the importance of paying attention to financial behavior and financial attitudes to improve saving behavior in Generation Z.
References (6)
- 1 Handbook of Consumer Finance Research [DOI]
- 2 Pengaruh Self Control, Financial Literacy Dan Parental Socialization Terhadap Saving Behavior [DOI]
- 3 Combination of Financial Knowledge and Financial Attitude in Establishing Good Financial Management Behaviour for Students After the COVID-19 Pandemic [DOI]
- 4 Pengaruh Financial Literacy, Financial Attitude, dan Self Control terhadap Saving Behavior [DOI]
- 5 PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE, DAN FINANCIAL SELF EFFICACY TERHADAP SAVING BEHAVIOR PADA PENGGUNA E-COMMERCE GENERASI Z [DOI]
- 6 Determinants of saving behaviour among the university students in Malaysia
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