The Impact of YouTube Usage on Student Engagement: A Correlational Study in Bansalan, Philippines
Kenneth Dave Malik, Marck Jhon Clave, Jayson Ogal, Vince Rubia, Hadji Glenn Malik, John Lloyd Cañezo, Aidan Lloyd Donaire
Asian Journal of Education and Social Studies · pp. 1491–1501 · Published 16 Aug 2025
10.9734/ajess/2025/v51i82334Abstract
This study aims to examine the relationship between YouTube usage and student engagement among college students in the Municipality of Bansalan. As YouTube continues to grow as a popular learning platform, understanding its potential impact on student engagement and academic performance is essential (Harper et al., 2023). Employing a correlational research design, data were collected through a self-designed survey questionnaire administered to a stratified random sample of 200 college students. Results revealed a significant positive correlation between YouTube usage and student engagement (r = 0.663, p < .001), suggesting that higher YouTube usage is associated with greater student engagement. Furthermore, regression analysis indicated that YouTube usage accounted for 45.6% of the variance in student engagement (R² = 0.456). These findings offer valuable insights into the role of YouTube in fostering academic engagement and success (Arzaga, 2023; Campeanu et al., 2023).
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