The Relationship between Public Awareness, Promotion and Perception of TVET Education in Malaysia

Abstract

Technical and Vocational Education and Training (TVET) plays a vital role in strengthening Malaysia’s skilled workforce and supporting economic development. However, public attitudes toward TVET are still influenced by limited awareness and outdated perceptions. Therefore, this study examines the relationship between awareness, promotion, and institutional quality in shaping public perception of TVET, highlighting the need to understand factors that influence societal acceptance. A quantitative correlational design was employed, involving 500 respondents from selected urban and rural areas across Malaysia between January and June 2024. Data were collected using a structured questionnaire and analyzed using SPSS. Descriptive findings showed high levels of awareness, promotional effectiveness and positive public perception. Correlation analysis revealed a significant positive relationship between awareness, promotion, and perception, indicating that increased exposure and effective communication improve public attitudes toward TVET. The study concludes that enhancing public awareness and strengthening promotional initiatives are crucial for improving TVET’s image. Collaboration between government agencies, educational institutions, and industry partners is also essential to ensure curriculum relevance and promote TVET as a credible and attractive career pathway. These insights provide valuable guidance for policymakers in repositioning TVET to support national workforce development and long-term economic progress.