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All published articles 1436

The Impact of Internal Marketing on Customer Satisfaction of Second-tier Microfinance Institutions in Cameroon

Colette Simo, Jean Douanla & Laure Fangue · Journal of Economics, Management and Trade · 2020

The purpose of this paper is to investigate the effect of internal marketing on customer satisfaction in the second-tier microfinance institutions in Cameroon. Specifically, in this paper, the role of three dimensions of internal marketing on customer satisfaction is empirically...

Open access Research Article 10.9734/jemt/2020/v26i330234

Customers’ Satisfaction that Influences Business Bank Growth (Study Case of an Indonisian Bank)

Bernard Hasibuan · Journal of Economics, Management and Trade · 2020

The existence of Rural Banks (BPR) in assisting the development and economic progress of the community, especially in rural areas is very important. The purpose of this article is to examine and analyze impact customer’s satisfaction tobusiness bank growth of conventional rural b...

Open access Research Article 10.9734/jemt/2020/v26i330233

Broadband Penetration and Economic Growth: Evidence from Nigeria

S. V. Oloja, Olubokun Sanmi, O. A. Obolo & M. F. Ayinuola · Journal of Economics, Management and Trade · 2020

This paper investigated the relationship between broadband penetration and economic growth in Nigeria. The secondary data for the study were collected from the World Bank and this includes data on Internet broadband usage and Gross Domestic Product while the primary data were gen...

Open access Research Article 10.9734/jemt/2020/v26i330232

Access and Impact of Microcredit on Economic Activities of Organized Women Groups in the Adentan Municipality, Ghana

Benzies Isaac Adu-Okoree, Daniella Delali Sedegah, Pancy-Patience Wemoanu Kuyiba & Samuel Kwashie Sedegah · Journal of Economics, Management and Trade · 2020

The paper examines the accessibility of women groups within the Adentan Municipality to micro-credits and their impacts economic activities. Descriptive survey research design was used in the study. Purposive sampling technique was used to select 80 respondents. A semi-structured...

Open access Research Article 10.9734/jemt/2020/v26i230231

Employees Work Stress in Saudi Telecom Sector: Examining the Role of Long Working Hours, Empowerment, Work Life Balance and Work Environment

Mohammed A. Al Doghan · Journal of Economics, Management and Trade · 2020

Employee management in the telecom sector has emerged as one of the most important human resource functional areas in contemporary global environment. This management of employees in telecom sector is essentially directed toward the realisation of a superior work performance and...

Open access Research Article 10.9734/jemt/2020/v26i230230

A Multiple Criteria Analysis of Customers Satisfaction of Distance Education in Ghana: Evidence from Bolgatanga Centre of University of Cape Coast

Joseph Akanyako, Simon Akumbo Eugene Mbilla, Redruth Nyaaba Ayimpoya & Baba Blonch Adombilla · Journal of Economics, Management and Trade · 2020

Distance education continues to be very popular among workers and students who want to further their education. It is particularly popular among workers because they can still work while schooling to add value to themselves and progress in their career. Disaggregation in Multiple...

Open access Research Article 10.9734/jemt/2020/v26i230229

Corporate Social Responsibility and Its Impact on Brand Building: Special Reference to Employees of Selected Companies in Nepal

Manoj Kumar Thapa Magar, Ashok Pandey, Dila Ram Bhandari, Ramanand Pandit & Shravan Kumar Saini · Journal of Economics, Management and Trade · 2020

This study identifies the impact of corporate social responsibility (CSR) and its impact on the branding of the company. Many business companies in Nepal have integrated CSR and philanthropic activities into day-to-day operations. The realization of social responsibility has led...

Open access Research Article 10.9734/jemt/2020/v26i230228

The Influence of Green Procurement Practice on Organisational Performance. Ghana Water Company Ltd. and Bayport Savings and Loans Plc as Point of Convergence

Augustine Anane · Journal of Economics, Management and Trade · 2020

This study was a comparative analysis of Ghana Water Co. Ltd. and Bayport Savings and Loans Plc with respect to Green Procurement practice and organizational performance by assessing the moderating role of supplier collaboration. This study employed a quantitative research approa...

Open access Research Article 10.9734/jemt/2020/v26i230227

The Impact of Alcoholic Beverage Advertisement on Student’s Purchasing Behaviour at Sunyani Technical University

Victor Adoma & Maxwell Adom Darko · Journal of Economics, Management and Trade · 2020

The marketing and sale of alcoholic drinks have of late, witnessed an irresistible boom and alcoholic producing firms are enjoying field days. Drinking of alcohol has become a significant part in the social lives of most young people even though the abusive use of alcohol has bee...

Open access Research Article 10.9734/jemt/2020/v26i230225

Global Value Chain Participation and Current Account Balances in Landlocked African Countries

Kenfack Geraud Francis, Ningaye Paul & Kuipou Toukam Christophe · Journal of Economics, Management and Trade · 2020

The objective of this paper is to find out the direction of Global Value Chain Participation (GVCP) that contribute more to the Current Account Balance (CAB) in landlocked African countries from 2000 to 2018. Our specification follows the IMF's External Balance Assessment (EBA) m...

Open access Research Article 10.9734/jemt/2020/v26i230223

Influential Factors on Customer Loyalty of La Moosh (Café), Hyderabad, Pakistan: An Empirical Approach

Zuhaib Khokhar & Ramima Khokhar · Journal of Economics, Management and Trade · 2020

Customers are the kings of any enterprise. They are considered as the backbone behind the triumph of a company. This is the quantitative and correlational research in nature. It aims at identifying the most influential factors or elements that can bring about impacts on customer...

Open access Research Article 10.9734/jemt/2020/v26i230224

Determinants of Capital Adequacy among the Commercial Banks in Ghana

Ernest Somuah Annor, Fredrick Somuah Obeng & Nelly Opoku Nti · Journal of Economics, Management and Trade · 2020

The study examined the determinants of capital adequacy among selected commercial banks in Ghana. Eight banks were sampled for the periods 2009-2016, secondary data was gathered from the annual reports of selected banks as well as the Ghana Banking Survey authored by Price Waterh...

Open access Research Article 10.9734/jemt/2020/v26i130222

Inflation Dynamics in Nigeria

Ojeah Ikechukwu Augustine, Nwogwugwu C. C. Uche & N. Ozoh Joan · Journal of Economics, Management and Trade · 2020

Inflation remains a central issue to policy makers and analysts. High inflation induces uncertainty, adversely affects financial sector development and it is the goal of monetary authorities to achieve price stability in consonance with the general consensus that price stability...

Open access Research Article 10.9734/jemt/2020/v26i130220

Estimating Unrecorded International Trade of Alcohol and Forgone Revenue in Bangladesh

S. M. Humayun Kabir, Saidul Alam, Estiaque Bari & Towfiqul Islam Khan · Journal of Economics, Management and Trade · 2020

This study attempted to estimate the value of unrecorded liquor trade in Bangladesh. In addition, tried to estimate the revenue government lost through unrecorded liquor trade. Globally, a significant share of liquor trade takes place through informal or illegal channels and rema...

Open access Research Article 10.9734/jemt/2020/v26i130219