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All published articles 1501

Natural Language Processing in Artificial Intelligence: Techniques, Sentiment Analysis and Practical Applications

Mingxia Zhang · Journal of Education, Society and Behavioural Science · 2026

With the rapid advancement of artificial intelligence, Natural Language Processing (NLP) has become a pivotal bridge between human communication and machine interpretation. This paper provides a comprehensive investigation into the conceptual framework, technical methodologies, a...

Open access Research Article 10.9734/jesbs/2026/v39i21465

The Edutainment Revolution: Designing Ethical, Adaptive and Immersive Technology for the Next Generation

R. P. Vansdadiya & N. H. Vasoya · Journal of Education, Society and Behavioural Science · 2026

The fact that the educational goals and digital entertainment mechanics converge increasingly quickly has boosted the rise of edutainment as a new paradigm in modern learning scenarios. This change can be fueled by the learning orientations of the digitally native generations and...

Open access Research Article 10.9734/jesbs/2026/v39i21466

Analyzing Differences in Problem-Solving Ability Across Levels of Assertive Behaviour among Female Secondary School Students

Manjari Tewari & Sangeeta Pawar · Journal of Education, Society and Behavioural Science · 2026

Assertive behavior is defined as the healthy expression of emotions, thoughts, and wants in a direct, honest, and socially acceptable manner. The present study examined differences in problem-solving ability across levels of assertive behaviour among female secondary school stude...

Open access Research Article 10.9734/jesbs/2026/v39i21467

Coping Strategies among Patients with Type 2 Diabetes Mellitus Attending Secondary Healthcare Facilities in Kaduna State, Nigeria: A Mixed-methods Cross-sectional Study

Ali Babangida, Ezekiel Uba Nwose & Michael. O. Otutu · Journal of Education, Society and Behavioural Science · 2026

Background: Millions of individuals throughout the world suffer with diabetes mellitus (DM), which is a chronic and complex metabolic condition. It is one of the most prevalent non-communicable diseases in the world. Its rising prevalence puts a significant strain on patients and...

Open access Research Article 10.9734/jesbs/2026/v39i11464

Transformative Pedagogy for Sustainable Lifestyles in Science Education

Saddikuti Swetha & Viswanathappa · Journal of Education, Society and Behavioural Science · 2026

Contemporary science education increasingly prioritises the development of cognitive skills such as creativity, critical thinking, and scientific inquiry, as well as the acquisition of environmental awareness, but there is still a significant gap between theoretical knowledge and...

Open access Research Article 10.9734/jesbs/2026/v39i11463

Teachers’ Perceptions of the Concrete–Representational–Abstract Approach and GKA Math Kits in Improving Mathematical Skills among Primary School Children

Shisira Bania & Matruprasad Hota · Journal of Education, Society and Behavioural Science · 2026

The Concrete-Representational-Abstract (CRA) instructional method has arisen as a systematic and evidence-based pedagogy meant to solve mathematics education difficulty. This study explores primary school teachers’ perceptions of the effectiveness of the Concrete–Representational...

Open access Research Article 10.9734/jesbs/2026/v39i11462

Redesigning the Future of AI in Education: A Proposed Academic Large Language Model Framework for Institutions of Higher Learning

Ellen A. Abanga · Journal of Education, Society and Behavioural Science · 2026

Large Language Models (LLMs) like ChatGPT have quickly changed academic practices, sparking discussions about integrity, authorship, assessment, and the trustworthiness of AI-generated content in higher education. Critics say that Large Language Models produce hallucinations, unr...

Open access Research Article 10.9734/jesbs/2026/v39i11461

The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers

R. Saravanan & M. Chithiraiselvan · Journal of Education, Society and Behavioural Science · 2026

Neuromarketing is fostering interdisciplinary research by integrating the fields of neuroscience, cognitive science, and psychology to uncover consumer decision-making in terms of brand recall, intention, loyalty, and consumer behaviour. It measures the consumer responses beyond...

Open access Research Article 10.9734/jesbs/2026/v39i11460

Bridging Digital Skills Gap: Perspectives from Higher Education and Employers in Business and Health Sectors

Onyinyechi Joy Kingdom, Dudley W. Ofori & Sulaimon Olanrewaju Adebiyi · Journal of Education, Society and Behavioural Science · 2026

This study investigates the alignment between digital skills taught in Higher Education Institutions (HEIs) and those demanded by employers in the business management and health and social care sectors in the United Kingdom. Drawing on a qualitative research approach using primar...

Open access Research Article 10.9734/jesbs/2026/v39i11459

The PEACE Framework: A Technical and Adaptive Approach to Complex Systems and Behaviour Change

Dhally M. Menda · Journal of Education, Society and Behavioural Science · 2026

Background/Problem: The pursuit of health and well-being is consistently challenged by complex, interconnected barriers that defy siloed solutions. A persistent gap exists between technical interventions (tangible, procedural) and adaptive insights into human behaviour, culture,...

Open access Research Article 10.9734/jesbs/2026/v39i11458

Footprints of Resilience among High School Students Living in Farming Communities: An Integrative Framework

Gaudencio C. Aljibe, Jr. & Michael J. Froilan · Journal of Education, Society and Behavioural Science · 2026

Aims: This study aimed to generate a grounded theory explaining how high school students in rural farming communities develop resilience while commuting daily on foot to school, and how structural, social, and personal conditions shape this resilience. Study Design: The study emp...

Open access Research Article 10.9734/jesbs/2026/v39i11457

Inter-State Disparities in Female Educational Attainment in India: A Composite Index Based Analysis Using NFHS-V Data

B. L. Yadav · Journal of Education, Society and Behavioural Science · 2026

Introduction: The multidimensional nature of education necessitates the use of diverse indicators to assess educational attainment across States. A state’s strong performance in one indicator of female educational attainment does not necessarily imply comparable performance in ot...

Open access Research Article 10.9734/jesbs/2026/v39i11456

Educational Research Toolkit: A Model of Adapting Innovation

K. C. Koutsopoulos & Thomas Economou · Journal of Education, Society and Behavioural Science · 2026

The subject of this article is education research, but its focus is on its instrument the toolkit and more specifically in modeling it, in order to provide stakeholders a tool that encouraged them to integrate innovations, as well as incorporate technology, reform curricula, and...

Open access Research Article 10.9734/jesbs/2026/v39i11454

Urban-rural Disparities in Waste Management Attitudes and Practices among School Students: A Comparative Analysis

Astha Garg & Urvashi Mishra · Journal of Education, Society and Behavioural Science · 2026

Effective waste management is a critical environmental priority in India, yet students' attitudes and practices remain poorly understood, particularly across contrasting urban–rural contexts. This study examines disparities in waste management attitudes and practices among middle...

Open access Research Article 10.9734/jesbs/2026/v39i11453