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All published articles 2306

Intellectual Capital and Economic Value Added: Does Corporate Social Responsibility Mediate the Relationship?

Yuniarti Ardi · Asian Journal of Economics, Business and Accounting · 2026

Background: Firm value increasingly depends on intangible assets like intellectual capital, encompassing human, structural, and financial resources, which drive innovation, productivity, and future earnings. Corporate social responsibility (CSR) complements this by enhancing tran...

Open access Research Article 10.9734/ajeba/2026/v26i42235

Net Export Performance and Forecast Outlook of Cassava in Tanzania: Evidence from the ARIMA Model

Suzana H. Sawaki, Khamaldin Mutabazi & Betty Waized · Asian Journal of Economics, Business and Accounting · 2026

Cassava (Manihot esculenta Crantz) has become increasingly important for food security and rural livelihoods in Tanzania, with growing recognition as a valuable traded commodity across the East African region. Although Tanzania ranks among Africa's top cassava producers, there re...

Open access Research Article 10.9734/ajeba/2026/v26i42236

Debt-Equity and Financial Performance: Evidence from the Dow Jones Industrial Average

Baisakhi Vohra & Kundan Patel · Asian Journal of Economics, Business and Accounting · 2026

Capital structure decisions involve balancing debt, equity, and internal financing to minimize risk and maximize firm value, with each source having distinct advantages and limitations. Financial managers play a strategic role in optimizing this balance, guided by key theories li...

Open access Research Article 10.9734/ajeba/2026/v26i42231

Enhancing Investor Rationality: A Review of Behavioural Biases and the De-Biasing Potential of Artificial Intelligence in Investment Decision Making

Sandeep Yadav & Rishi Kant · Asian Journal of Economics, Business and Accounting · 2026

Traditional financial theories assume that investors are rational individuals who make decisions based on all the information available at their disposal. However, insights from behavioural finance research suggest that investors frequently deviate from rationality because of the...

Open access Research Article 10.9734/ajeba/2026/v26i42232

Rice Market in Rural Cameroon: An Empirical Analysis Assessing the Market Structure and Conduct

Tieh Clifort Njonyi, Balgah Roland Azibo & Bime Mary Juliet Egwu · Asian Journal of Economics, Business and Accounting · 2026

Rice is the most important grain in the world, providing income and food security for many households as half of the world’s 8.2 billion people rely on rice to meet their 80% of food needs. The justified growth of rice research has not sufficiently focused on analysing rice value...

Open access Research Article 10.9734/ajeba/2026/v26i42233

Social Media Marketing and Commercial Performance of Small and Medium Sized Enterprises: The Beauty Sector in Cameroon

NJIH BERI NKINI, EARNEST NJIH TABAH, Nga Ndongo Winnie, DJAM CHEFOR ALAIN, Youmbi Zidenie Afanya & Nkene Ndeme Richard · Asian Journal of Economics, Business and Accounting · 2026

Aim: To investigate the relationship between social media marketing (SMM) and commercial performance (CP) of Small and Medium-Sized Enterprises (SMEs) in the beauty sector of Cameroon. Study Design: A cross-sectional descriptive and analytical design, adopting quantitative and hy...

Research Article 10.9734/ajeba/2026/v26i42230

Impact of Behavioral Biases on Investment Decision-Making of Women Entrepreneurs: A Conceptual Review

Yogeshwari Kumari & Prema Kumari · Asian Journal of Economics, Business and Accounting · 2026

This study aims to explore the influence of behavioral biases on the investment decision-making process of women entrepreneurs. Despite the increasing participation of women in entrepreneurship, they face unique challenges that affect their financial decision-making, including so...

Open access Research Article 10.9734/ajeba/2026/v26i42229

Stock Market Reaction to Managerial Change Announcements: Evidence from three Emerging African Stock Exchanges

Tchoffo Tioyem Ghislain Pierre, Yopa Serges & Tonmo Simplice Gaël · Asian Journal of Economics, Business and Accounting · 2026

The restructuring of corporate governance at the head of a company is a major strategic signal, the significance of which is closely scrutinized by the financial markets. When a company announces a change in its management team, be it an unexpected departure, an external appointm...

Open access Research Article 10.9734/ajeba/2026/v26i42224

Global Value Chain and the Competitiveness of SMEs: A Case Study of Herbal Medicine Businesses in Batu City

Novi Puji Lestari, Sudarmiatin Sudarmiatin & Agus Hermawan · Asian Journal of Economics, Business and Accounting · 2026

Background: MSMEs play a crucial role in Indonesia’s economy but face challenges in global competitiveness due to limited resources and capabilities. Participation in Global Value Chains can help overcome these barriers, and the herbal medicine sector—especially in Batu City—has...

Open access Research Article 10.9734/ajeba/2026/v26i42225

Policy Credibility and Capital Flight: The Role of Monetary Policy Efficiency and External Debt in Developing Economies

Yeremia Sahat Kirana, Cep Jandi Anwar & Indra Suhendra · Asian Journal of Economics, Business and Accounting · 2026

The theory of capital flight induced by external debt proposes the possibility that the rising external debt might lead investors to expect losses in their currencies, fiscal problems, or the imposition of capital taxes in the future, which could cause funds to be diverted abroad...

Open access Research Article 10.9734/ajeba/2026/v26i42226

Does Board Chair Characteristics Enhance the Quality of Financial Reporting of Microfinance Institutions in an Unstable Environment?

Kemdong Tenekeu Nicodème, Djoufouet Wulli Faustin & Tabufor Hamlet Asaah · Asian Journal of Economics, Business and Accounting · 2026

Background: The board committee is responsible for overseeing the institution's financial reporting process and ensuring that it complies with relevant regulations and standards. In the Northwest region of Cameroon, financial reporting quality in micro financial institutions are...

Open access Research Article 10.9734/ajeba/2026/v26i42227

Transition from Local Markets to Digital Platforms: A Study on Barriers to the Usage of Affordable Digital Marketing Tools among Rural Women Entrepreneurs in Karnataka

M. Rizwana, Padmalini Singh, Amrutha Shetty & Vanathi Ramasamy · Asian Journal of Economics, Business and Accounting · 2026

Aim: To determine the most critical obstacles to the utilisation of affordable digital tools and digital engagement among rural women entrepreneurs in Karnataka. Study Design: A mono-method quantitative approach was applied based on descriptive research design. Place and Duration...

Open access Research Article 10.9734/ajeba/2026/v26i42228

Global Trends in Chartered Accountancy Research: A Bibliometric and Thematic Analysis (2020–2025)

Jyoti Madan & Chanchal Chawla · Asian Journal of Economics, Business and Accounting · 2026

Background: The chartered accountancy profession is vital to global financial stability, but research on it remains fragmented. There is no comprehensive bibliometric mapping or systematic analysis, especially regarding its intersection with artificial intelligence. Aim: The aim...

Open access Research Article 10.9734/ajeba/2026/v26i42221

Shrinkflation: A Consumer Perspective

Leonardus Ricky Rengkung & Stella Maria Paendong · Asian Journal of Economics, Business and Accounting · 2026

Shrinkflation is the process of reducing a product's size, quantity, or quality while maintaining its price, which can result in customers' trust. It has become a phenomenon in modern markets, particularly during periods of inflation and rising production costs. This practice cre...

Open access Research Article 10.9734/ajeba/2026/v26i42222

Group Farming for Sustainable Agriculture: A Study of the Joint Liability Groups in Kerala, India

K. P. Sandhya, Amina Poovancheri, K. Hyderali & Asha Neendur · Asian Journal of Economics, Business and Accounting · 2026

This study looks at how group farming can support sustainable agriculture, with a focus on Joint Liability Groups (JLGs) in Kerala, India. It mainly tries to understand how much fallow land has been brought under cultivation through JLGs, how these groups have affected the econom...

Open access Research Article 10.9734/ajeba/2026/v26i42223