The present study investigated farmers’ perceptions of the Kisan Credit Card (KCC) scheme and assessed the challenges encountered by farmers in the Mysore division. The research relied exclusively on primary data, which was collected using a pre-tested questionnaire administered...
Open access
Research Article10.9734/ajeba/2025/v25i122114
Social media influencers (SMIs) have surpassed traditional marketers in shaping contemporary consumer decision-making, particularly among younger cohorts. By employing advanced celebrity-branding strategies and multimodal narrative techniques, influencers construct persuasive pro...
Open access
Research Article10.9734/ajeba/2025/v25i122112
The research examined the extent to which financial literacy and risk tolerance influence the investment behavior of college students in Jakhama, Kohima when considered together. Using primary survey data of 415 respondents, the analysis applied logistic and ordered logit models...
Open access
Research Article10.9734/ajeba/2025/v25i122113
Aims: This study aims to test five hypotheses focusing on the role of Adaptive Entrepreneurial Leadership in encouraging Employee Innovative Behavior. Specifically, it examines the direct effects on Employee Innovative Behavior and Psychological Empowerment, the effect of Psychol...
Open access
Research Article10.9734/ajeba/2025/v25i122108
Aims: This study examines the effect of social media usage on the performance of SME. Social media usage is conceptualized as an ordered construct: marketing, relationship service, information service, cost effectiveness, and compatibility. Study design: A quantitative study. Pla...
Open access
Research Article10.9734/ajeba/2025/v25i122109
Local governments worldwide face the persistent challenge of providing essential services amidst tightening budgets, necessitating effective strategies for cost reduction and revenue enhancement without overburdening residents. This study investigates the efficacy and responsive...
Open access
Research Article10.9734/ajeba/2025/v25i122110
Digital transformation in public procurement is reshaping governance by embedding transparency, efficiency, and accountability into state operations. This scoping review explores the strategic adoption of e-Government tools in procurement systems, guided by Arksey and O’Malley’s...
Open access
Research Article10.9734/ajeba/2025/v25i122111
This study examines the relationship between household loan utilization and repayment performance in an emerging economy context (Uganda). Applying 2 waves of the Uganda National Household Survey (Wave 1 and Wave 2 for years 2021/2022 and 2022/23 respectively, N = 3,173 household...
Open access
Research Article10.9734/ajeba/2025/v25i122107
This study investigates the effect of Environmental Accounting Disclosures (EAD) on the profitability of listed oil and gas companies in Nigeria over the period 2015–2024. Using panel data from six sampled firms, the research employs a dynamic panel data approach with the General...
Open access
Research Article10.9734/ajeba/2025/v25i122106
Aims: This study investigates the moderating role of financial literacy in the relationship between psychological capital (PsyCap) and innovative behavior among employees of fintech lending companies in Bandung, Indonesia. The research explores whether financial literacy strength...
Open access
Research Article10.9734/ajeba/2025/v25i122105
This study examines the contested fiscal–growth nexus in India (1980–2023), motivated by persistent empirical divergence and major fiscal regime shifts. Using ARDL bounds testing with unit-root and Bai–Perron structural-break analyses, and disaggregating fiscal indicators, the pa...
Open access
Research Article10.9734/ajeba/2025/v25i122104
The financial feasibility of rooftop solar energy for urban households is a significant driver of its adoption. This study investigates the financial viability of rooftop solar energy systems for urban households in Mysuru, focusing on awareness of government subsidies, demograph...
Open access
Research Article10.9734/ajeba/2025/v25i122101
Over time, the representation of women on boards of directors has gradually increased, although significant gaps still remain. The representation of women on bank boards varies significantly by region. Women are often more thorough in their decision-making analyses compared to me...
Open access
Research Article10.9734/ajeba/2025/v25i122102
Aims: This study examines the willingness of informal sector workers in Ghana to pay taxes within the context of the Ghana Beyond Aid (GBA) agenda. It further assesses how interpretations of the GBA policy, perceptions of tax fairness, and tax education influence tax compliance b...
Open access
Research Article10.9734/ajeba/2025/v25i122103
This study examined the role of business model innovation in driving entrepreneurial success in Sub-Saharan Africa. The specific objective was to assess the effect of value proposition innovation and process innovation on entrepreneurial success. A survey research design was empl...
Open access
Research Article10.9734/ajeba/2025/v25i122098