The purpose of this systematic literature review is to explore how financial technology innovations are transforming and disrupting the traditional financial industry and remodeling the global finance ecology. Applying the PRISMA 2020 model, we systematically reviewed 24 empirica...
Open access
Research Article10.9734/ajeba/2025/v25i122083
Aims: This study has conducted a systematic literature review (SLR) to evaluate the effectiveness of brand storytelling in the cross-cultural e-commerce context of Fuliang tea. It synthesizes global empirical evidence on storytelling marketing within the tea industry and introduc...
Open access
Research Article10.9734/ajeba/2025/v25i122084
In today’s world, where environmental awareness and sustainable consumption are becoming global priorities, green marketing plays a vital role in influencing consumer behavior and business strategies. This paper discusses the relationship between green marketing and consumer purc...
Open access
Research Article10.9734/ajeba/2025/v25i122080
In response to global climate challenges and the pursuit of sustainable development, low-carbon city pilots (LCCP) have become a critical instrument for China to achieve its carbon peaking and neutrality goals. This study empirically investigates the impact of the LCCP policy on...
Open access
Research Article10.9734/ajeba/2025/v25i122081
This study explores the impact of organizational culture on execution of strategic plans within the Kenyan insurance industry, with a strong emphasis on adhocracy culture, a culture type under Competing Values Framework (CVF). Adhocracy culture underpins innovation, flexibility,...
Open access
Research Article10.9734/ajeba/2025/v25i122082
Corporate Social Responsibility (CSR) is a term, which has attracted the attention of academics institutions and industries very recently. In India, especially Tata has been implementing CSR activities since 1912. It is the beginning of the 19th century transformed this concept o...
Open access
Research Article10.9734/ajeba/2025/v25i122079
Aims: This study aims to examine the effects of omnichannel customer experience and integration quality on customer satisfaction, with perceived value as a mediating variable, within the café service context in a developing economy. The research is conceptually grounded in custom...
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Research Article10.9734/ajeba/2025/v25i122076
The study examines the interrelationship between entrepreneurship, skill development and quality education in the socio-economic context of Jammu and Kashmir- a region endowed with natural beauty yet challenged by political instability, unemployment and infrastructural limitation...
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Research Article10.9734/ajeba/2025/v25i122077
This study examined the joint association of grain traders’ support services and seed attribute preferences on the adoption of improved sorghum, beans, and groundnut seed varieties in Tanzania. While previous studies have typically examined farmers’ seed preferences or institutio...
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Research Article10.9734/ajeba/2025/v25i122078
This study analyzes the link between economic development (NSDP) and environmental degradation (EPI) in India’s eight Empowered Action Group (EAG) states, testing the Environmental Kuznets Curve (EKC) hypothesis. The EKC posits that environmental degradation first worsens with ec...
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Research Article10.9734/ajeba/2025/v25i122075
Aims: This study examines the influence of employee agility and employee engagement on employee performance, with organizational citizenship behavior (OCB) as a mediating variable. Addressing the inconsistent findings in prior studies, this research integrates three complementary...
Open access
Research Article10.9734/ajeba/2025/v25i122073
Climate finance has become a key enabler of global climate action, playing a pivotal role in mitigating greenhouse gas (GHG) emissions and enhancing resilience to climate impacts. Despite its growing importance, the field of climate finance remains complex and fragmented, with li...
Open access
Research Article10.9734/ajeba/2025/v25i122074
This research examines how mergers and consolidations affect the efficiency and financial performance of Regional Rural Banks (RRBs) in India, with a particular emphasis on the Jharkhand Rajya Gramin Bank (JRGB). RRBs were established in 1975 to fill the gap in formal financial s...
Open access
Research Article10.9734/ajeba/2025/v25i122072
The creative agency industry in Yogyakarta has shown remarkable growth, driven by the increasing awareness of businesses about the importance of building a strong social media presence. Among the services offered, brand identity holds significant potential, as it enhances brand i...
Open access
Research Article10.9734/ajeba/2025/v25i112069
This study investigates the intricate relationship between climate change-induced transition risks and European banking sector stability from 2015 to 2023, examining how environmental factors influence monetary policy transmission mechanisms. Using a comprehensive dataset of 150...
Open access
Research Article10.9734/ajeba/2025/v25i112070