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All published articles 2306

Impact of Employee Relations on Organizations Performance in Tanzania: A Case of VETA-Mara

Rizi Amiri Freddy, Janeth Isanzu & Saganga Kapaya · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study examined the impact of employee relations on organizations performance in VETA – Mara region. The study was guided by following specific objectives; to examine the effect of communication on organizations performance, to examine the effect of employee’s engagemen...

Open access Research Article 10.9734/ajeba/2025/v25i102023

Challenges on Accessibility of Financial Products on SMEs’ in Tanzania: A Case of Selected Banks in Iringa Municipality

Dorothea Godfrey Msafiri, Wiketye & Haji Ng’elenge · Asian Journal of Economics, Business and Accounting · 2025

This study investigates the social challenges affecting the accessibility of financial products for Small and Medium Enterprises (SMEs) in Iringa Municipality, Tanzania. Despite SMEs being crucial to economic growth, they face significant barriers, particularly related to gender,...

Open access Research Article 10.9734/ajeba/2025/v25i102022

Strategic Intelligence and Sustainable Marketing Performance: Evidence from Jordan’s Industrial Sector

Tareq N. Hashem · Asian Journal of Economics, Business and Accounting · 2025

This study aims to explore how strategic intelligence affects sustainable marketing efforts. People now recognize that strategic intelligence - the ability to gather, examine, and apply information for smart choices - plays a key role in running sustainable businesses. We used a...

Open access Research Article 10.9734/ajeba/2025/v25i102019

The Role of Machine Learning (ML) in Predicting Consumer Behaviour: Innovation or Violation?

Marta Warsewicz · Asian Journal of Economics, Business and Accounting · 2025

This paper explores the dual role of Machine Learning (ML) in predicting consumer behavior within e-commerce. ML technologies have driven innovation by enabling personalized recommendations, targeted marketing, dynamic pricing, inventory optimization, and fraud detection—enhancin...

Open access Research Article 10.9734/ajeba/2025/v25i102020

Strategic Drivers of Supermarket Sustainability: Evidence from Nairobi County

Olive S. Masika, Eric Mathuva & Paul K. Mwenda · Asian Journal of Economics, Business and Accounting · 2025

With the growing emphasis on sustainability in modern business practices, this research set out to examine the main strategic factors that shape the long-term viability of supermarkets in Nairobi County. The study particularly focused on how marketing strategies and technological...

Open access Research Article 10.9734/ajeba/2025/v25i102021

The Impact of Official Development Assistance on Reducing Maternal Mortality Rate in Asian-Pacific Developing Countries

Htet Htet Kyaw & Dilgasa Bedada Gonfa · Asian Journal of Economics, Business and Accounting · 2025

The study explores the relationship between Official Development Assistance (ODA) and maternal mortality in 24 developing countries in the Asia-Pacific region. Despite significant progress in development in many high-income nations, developing countries still face persistent chal...

Open access Research Article 10.9734/ajeba/2025/v25i102016

Dividend Policy, Profitability and ERP Implementation as Determinants of Stock Price Volatility: Evidence from Indonesia

Nur Asiyah Febriana, Anis Muviqotul Azizah, Dian Rahmawati, Indah Yuliana & Mega Noerman Ningtyas · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study examines the effect of Dividend Payout Ratio (DPR), Enterprise Resource Planning (ERP) implementation, and profitability measured by Return on Assets (ROA) on stock price volatility in companies listed on the Indonesia Stock Exchange (IDX). Study Design: A quanti...

Open access Research Article 10.9734/ajeba/2025/v25i102017

Earnings Management and Financial Reporting: A Review of Techniques and Consequences

Grace Toluwalope Ogunleti & Oluwatomisin Peter Ajayi · Asian Journal of Economics, Business and Accounting · 2025

The discussion of this review of works in the field of earnings management explains the contemporary setting of this research topic by undertaking the means by which firms use it and the effect on quality of financial reporting. We combine findings of 30 studies on accrual-based...

Open access Research Article 10.9734/ajeba/2025/v25i102018

Tourism in Tamil Nadu: Trends, Challenges and Strategic Directions

P. Sudharani, L. Ravishankar & A. Akila Mariathangam · Asian Journal of Economics, Business and Accounting · 2025

One of India's most popular tourist destinations, Tamil Nadu is well-known for its magnificent architecture, ancient customs, hallowed pilgrimage sites, and varied natural settings. Attracting millions of tourists from all across India and the world, the state occupies a unique p...

Open access Research Article 10.9734/ajeba/2025/v25i102012

Conducting Comparisons to Analyze Financial Reality under the Umbrella of the Kruskal-Wallis Test: Evidence from the Saudi Financial Market

Hussam Ali Abdel-Sada Al-Ghazali · Asian Journal of Economics, Business and Accounting · 2025

The study aims to analyze the financial reality of industrial companies listed on the Saudi Stock Exchange (SSE) to analyze sectoral differences using the non-parametric Kruskal-Wallis test. A comparative design was adopted to investigate the reality of industrial companies acros...

Open access Research Article 10.9734/ajeba/2025/v25i102013

From Investment to Reciprocity: Role of Training and Professional Development on Faculty Commitment in Bangladeshi Private University

Kanis Fatema & Syeda khadiza Akter · Asian Journal of Economics, Business and Accounting · 2025

This research explores the connection between training, professional development, and organizational commitment within faculties of private universities in Bangladesh, using Social Exchange Theory (SET) as the guiding framework. The study specifically examines how institutional s...

Open access Research Article 10.9734/ajeba/2025/v25i102014

Mobile Banking Service Quality and Customer Retention among Commercial Banks in Kenya

Obed Kipruto Ronoh, Peter Nderitu Githaiga & Stephen Bitok · Asian Journal of Economics, Business and Accounting · 2025

Globally, the banking industry is confronted with a competitive atmosphere. Therefore, it is imperative for banks to not only meet but significantly surpass consumers' expectations in order to secure customer loyalty. Enhancing client loyalty improves the likelihood of customer r...

Open access Research Article 10.9734/ajeba/2025/v25i102015

Working Conditions of the Street Vendors in Bara Bazar, Aizawl City, Mizoram, India

Lalnghakmawia Thangluah & Benjamin L. Saitluanga · Asian Journal of Economics, Business and Accounting · 2025

Street vending is a global phenomenon and a vital part of the informal urban economy, offering livelihood opportunities to low-income populations through easy entry, low capitalization, and self-employment. This study examines the socio-demographic profile, occupational character...

Open access Research Article 10.9734/ajeba/2025/v25i102011

Influence of Human Resource Planning on Organizational Performance: A Quantitative Study of the Federal Ministry of Education, Nigeria

Michael Sunday Ikupolati, Dorathy Uduak Achumba & Shehu Mohammed · Asian Journal of Economics, Business and Accounting · 2025

The study examines the impact of human resource planning like training and recruitment on organizational performance in Nigeria Federal Ministry of Education. The research design was the quantitative approach where statistical analysis was employed to examine research questions,...

Open access Research Article 10.9734/ajeba/2025/v25i102009

Artificial Intelligence and Human Resource Adaptability to Employee Performance: The Mediating Role of Job Satisfaction

Muhamad Tamam Ripai, Adinda Tasya Nabila, Setiani & Feri Dwi Iryanto · Asian Journal of Economics, Business and Accounting · 2025

This study analyzes the effect of Artificial Intelligence (AI) utilization and human resource (HR) adaptability on employee performance, with job satisfaction as a mediating variable in Micro, Small, and Medium Enterprises (MSMEs) in Malang City. Using a quantitative explanatory...

Open access Research Article 10.9734/ajeba/2025/v25i102010