Background: Tax is paramount for a country since it constitutes the state revenue. Societies do not directly benefit from taxes because the taxes are used for public and collective interests rather than individual ones. The government utilises taxes to improve people’s material a...
Open access
Research Article10.9734/ajeba/2025/v25i71873
Objective: This study aims to examine the influence of social media marketing variables, service quality, Electronic Word of Mouth (EWOM), and advertising appeal on purchase decisions. Research Design: This research is a quantitative research, with data collected by distributing...
Open access
Research Article10.9734/ajeba/2025/v25i61870
Objective: This study aims to examine the influence of the variables of brand ambassador, website quality, electronic word of mouth and online customer reviews on purchase decisions. Research Design: This research is a quantitative research, data is collected by distributing onli...
Open access
Research Article10.9734/ajeba/2025/v25i71871
Aims: This study investigates the association of phygital retailing strategies on customer satisfaction and loyalty in Lulu Hypermarket Nizwa. Study Design: This causal, quantitative study collected 361 valid responses from shoppers, with a 93.28% response rate. Place and Duratio...
Open access
Research Article10.9734/ajeba/2025/v25i71872
Almeda, Karla Jane P., Bacus, Ma. Patricia Nicole D., Cabantug, Zeny Jean S., Bahala, Annegelle Sophia C., Alquino, Ashlie Samantha, Balag, Michaela., Ayco, Raven C., Bansag, Mekyla, Bacaron, Rose Lieryanne C. & Trumata, Lemar E.·Asian Journal of Economics, Business and Accounting·2025
Aims: This study explores the relationship between healthcare digital marketing exposure and health improvement practices among Grade 12 students in the Accountancy, Business, and Management (ABM) strand. It also aims to clarify how digital marketing influences their health-relat...
Open access
Research Article10.9734/ajeba/2025/v25i61869
This paper reviewed accountability of government operations: a review of fiscal transparency and performance measurement of public sector officials in Nigeria public sector by evaluating the extant laws that established the country’s anti-corruption Institutions, their mode of op...
Open access
Research Article10.9734/ajeba/2025/v25i61867
Aims: The advance of digital technology development arises changes in every human aspect including online sales. Study Design: This study aimed to find out the effect of e-marketing, price perception, and e-word of mouth on purchasing decisions of glasses; with consumers’ behavio...
Open access
Research Article10.9734/ajeba/2025/v25i61868
The objective: To analyze the trade scale, structure, and potential of industrial robots between China and other Regional Comprehensive Economic Partnership member countries, and propose strategies for enhancing trade cooperation. Methodology: We conducted a retrospective quantit...
Open access
Research Article10.9734/ajeba/2025/v25i61866
High-technology innovation has become a critical driver of economic growth and national competitiveness in the modern global economy. Knowledge-intensive high-tech sectors — ranging from information and communication technology (ICT) and biotechnology to microelectronics and rene...
Open access
Research Article10.9734/ajeba/2025/v25i61864
Based on the panel data of 30 provinces in China from 2010 to 2022, the gravity model is used to measure the flow of R&D factors, the stochastic frontier function is used to measure the regional innovation efficiency, and the SBM model considering undesirable output super eff...
Open access
Research Article10.9734/ajeba/2025/v25i61865
Aims: This study aimed to analyze and evaluate the effectiveness of crisis communication strategies employed by corporations operating in Zimbabwe during times of crisis. It focused on understanding how companies respond to and manage various crises and assessed the impact of the...
Open access
Research Article10.9734/ajeba/2025/v25i61860
Small and medium enterprises (SMEs) globally are facing significant financial challenges, despite various government interventions and support mechanisms. SMEs in Bushenyi are positively influencing the district's economic development and growth, although there is also a signific...
Open access
Research Article10.9734/ajeba/2025/v25i61861
The presence of scarcity of financial resources has made corporate organization to incorporate debt into their capital structure despite the financial risk inherent in including debt in the capital structure of a corporate entity. This study examines into the effect of financial...
Open access
Research Article10.9734/ajeba/2025/v25i61862
This study explores the impact of Green Human Resource Management (Green HRM) policies on organizational culture and environmental performance within the IT sector in Chennai. Adopting a quantitative research approach, multiple regression analysis and Structural Equation Modeling...
Open access
Research Article10.9734/ajeba/2025/v25i61863
Aims: This study assesses the impact of Strategic Plan Implementation on the management and production of quality Health Data in the Gambia. This include the impact of the Strategic Plan implementation on the timeliness of health data collection and reporting, and the impact of t...
Open access
Research Article10.9734/ajeba/2025/v25i61859