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All published articles 2306

The Relationship between Remittance Inflows and Economic Performance in Nigeria

Adeniyi Idowu Okeowo, James A. Adesokan, Ogundeji Kehinde Amos & Ayoade Adedayo Abdulkabir · Asian Journal of Economics, Business and Accounting · 2026

The nexus between remittance and economic performance is increasingly visible in economic research, with literature pointing to remittance as a significant driver of economic performance. Remittances often represent a stable source of foreign exchange at the macroeconomic level,...

Open access Research Article 10.9734/ajeba/2026/v26i62295

The Impact of Consumer Confidence on Buying Behavior in Türkiye: A Time-Series Analysis

Sabir MAJIDLI & Alev Dilek AYDIN KORPES · Asian Journal of Economics, Business and Accounting · 2026

Consumer confidence influences household spending behavior and may affect the growth of online and distance retail activity in Türkiye. This study examines the short-run and long-run relationship between the Consumer Confidence Index and retail sales via mail orders and internet...

Open access Research Article 10.9734/ajeba/2026/v26i62294

Instant Gratification as a Mediator between Digital Payment Use and Overspending among College Students

Rudraksh Sharma & Karthik P · Asian Journal of Economics, Business and Accounting · 2026

In India, the rapid expansion of Unified Payments Interface (UPI), mobile wallets, and card-based transactions has enabled seamless and instantaneous financial exchanges. However, there is a lack of empirical evidence examining whether digital payment usage directly leads to over...

Open access Research Article 10.9734/ajeba/2026/v26i62292

Psychological Beliefs (Subjective Knowledge, Financial Attitude, Locus of Control) and Financial Well-being among Working Adults in Ghana: The Mediating Role of Financial Behaviour

Danso Dennis Osei, Ophelia Nartey & Gideon Awini · Asian Journal of Economics, Business and Accounting · 2026

Purpose: The financial well-being (FWB) of working Ghanaians is explored in this study, examining the complex interplay between their thoughts on money, their financial actions, and their overall financial health. The study focused on three key areas of their psychological belief...

Open access Research Article 10.9734/ajeba/2026/v26i62293

Asymmetric Impact of Oil Price Shocks on Food Inflation in Nigeria: A Nonlinear ARDL Approach

Saminu Umar & Ibrahim Abubakar Zarumi · Asian Journal of Economics, Business and Accounting · 2026

Oil price movements are a major source of macroeconomic instability in oil-dependent economies because they affect production costs, exchange rates and domestic prices. In Nigeria, where food accounts for a large share of household spending, understanding how oil price shocks inf...

Open access Research Article 10.9734/ajeba/2026/v26i62291

What Drives the Final Click? Social Influence, Communication and Argument Quality in Buying Intention

Nidhi Yadav & Shivendra Singh · Asian Journal of Economics, Business and Accounting · 2026

Previous studies have examined the impact of social media influencers and electronic communication on consumer buying intention. However, limited research has explored the mediating role of consumer attitude in the relationship between social influence, electronic communication,...

Open access Research Article 10.9734/ajeba/2026/v26i62288

Role of Implementation of Internship Program of Bachelor of Science in Office Administration and Performance of Students in the Industry Partner

Angelo J. Namuag, Bernadeth S. Manzano & Hazel C. Montepio · Asian Journal of Economics, Business and Accounting · 2026

Internship provides students an avenue to acquire practical experienced in a professional work setting as embedded in their academic program. Internship program enhances students’ skills and competencies through training and development thus, bridging the gap between the academic...

Open access Research Article 10.9734/ajeba/2026/v26i62289

A Quantitative Assessment of the Influence of Brand Equity on Customer Retention in the Medical Aid Industry: Empirical Evidence from Premier Service Medical Aid Society in Zimbabwe

Gerald Munyoro & Felix Maponga · Asian Journal of Economics, Business and Accounting · 2026

Brand equity is a critical intangible asset influencing customer retention in service industries, particularly healthcare financing where trust and perceived quality shape consumer decisions. In Zimbabwe’s medical aid sector, organisations such as Premier Service Medical Aid Soci...

Open access Research Article 10.9734/ajeba/2026/v26i62290

The Predictive Power of Monthly Interest Rate Differential (IRD) Changes on USD/PHP Exchange Rate Movements (2014–2024)

Rustum D. Gevero & Daryl T. Buenavista · Asian Journal of Economics, Business and Accounting · 2026

Background: Fluctuations in the USD/PHP exchange rate influence investment decisions, trade competitiveness, and financial market stability in the Philippines. Understanding how Interest Rate Differentials (IRD) affect these exchange rate movements, including possible delayed eff...

Open access Research Article 10.9734/ajeba/2026/v26i62287

From Reactive Engagement to Predictive Intelligence: A Bibliometric Review of AI-Driven Moment Marketing

Gyanendra Kumar & Sukanta Kumar Baral · Asian Journal of Economics, Business and Accounting · 2026

Moment marketing is the technique of connecting with customers through contextually relevant, real-time touchpoints. Due to the emergence of artificial intelligence (AI), moment marketing has been completely transformed. This study presents a comprehensive bibliometric analysis o...

Open access Research Article 10.9734/ajeba/2026/v26i62286

When Awareness Meets Action: What Shapes the Journey toward Smart Marketing in Nigerias Agribusiness Sector

I. I. Ukoha, F. O. Nwosu, I. U. O. Nwaiwu, M. N. Osuji, E. E. Osuji, I. J. Uhuegbulem, U. A. Essien & S. O. Molokwu · Asian Journal of Economics, Business and Accounting · 2026

All over the world, the use of smart marketing innovations (SMIs) is gradually reshaping how agribusiness operators connect with markets, but it has been observed that the level of adoption of these technologies has remained limited in many parts of Nigeria. This study seeks to e...

Open access Research Article 10.9734/ajeba/2026/v26i52284

Banking Practice and Credit Risk Indicators: A Systematic Literature Review of Green Banks

Lavudi Vijay & A. Karthigeyan · Asian Journal of Economics, Business and Accounting · 2026

Green banking extends the scope of traditional financial services by supporting the lending of money to eco-friendly sources, investment in clean technologies, and influencing the customers and businesses to become environmentally responsible. This study presents a systematic lit...

Open access Research Article 10.9734/ajeba/2026/v26i52285

Cost-Benefit Analysis of Portable Power Generators with Conventional Versus Alternative Fuels for 2026 and Beyond in India

Pavitra Jakkana, Mahadesh Paravada & Mahesh Gunuru · Asian Journal of Economics, Business and Accounting · 2026

Conventional fuels pose environmental and sustainability concerns in off-grid power generation for daily business operations of small scale enterprises in most parts of the developing world. Alternatives to conventional diesel-based off-grid power generation are need of the hour...

Open access Research Article 10.9734/ajeba/2026/v26i52283

Corporate Social Responsibility and Profitability: Evidence from Listed Oil and Gas Companies in Nigeria

Akinde, Mukail Aremu, Ajibola, Hussein Olamilekan, Fasina, Oludare Olakunle, Adekunle, Kikelomo Julianah & Fatoki, Olawale Joseph · Asian Journal of Economics, Business and Accounting · 2026

Background: Corporate social responsibility costs influence profitability in Nigeria’s oil and gas sector, where environmental, social, and financial pressures create a complex balance between stakeholder expectations and firm performance. Aims: This study examined corporate soci...

Open access Research Article 10.9734/ajeba/2026/v26i52280

International Financial Flows and Economic Growth in Kenya: An Empirical Analysis

Joseph Mutana, Isaac’s Kemboi & Simeon Nganai · Asian Journal of Economics, Business and Accounting · 2026

International financial flows play a central role in development financing by enabling economies to access foreign capital, technology, markets, and liquidity needed for economic growth and investment. This paper empirically analyses the effect of international financial flows on...

Open access Research Article 10.9734/ajeba/2026/v26i52281