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Impact of COVID 19 on Digital Marketing: A Systematic Study on Sub Saharan African

Isaac Dadzie · Asian Journal of Economics, Business and Accounting · 2023

The spread of the COVID-19 pandemic has had massive impacts on digital marketing, notably in Sub-Saharan Africa, which had been the preferred method of marketing in recent years. The term "Sub-Saharan Africa" is used to describe the African countries south of the Sahara Desert. T...

Open access Research Article 10.9734/ajeba/2023/v23i7946

Fear Message and Adoption of Barrier Measures: A Study of COVID 19 in the Cameroonian Population

Laure Fangue, Colette Simo & Fidèle Nwamen · Asian Journal of Economics, Business and Accounting · 2023

Fear appeals have long been a means of persuasion to promote favorable health behaviors. In the case of COVID-19 in particular, the mere presence of this epidemic seems to have the psychological consequence of fear in many individuals. Resorting to fear appeals becomes an adjunct...

Open access Research Article 10.9734/ajeba/2023/v23i7945

When Love and Hate Collide: The Influence of Conflict on Employees' Turnover Intention

M. Ikhwan Maulana Haeruddin, Uhud Darmawan Natsir, Annisa Paramaswary Aslam, Nurul Fadilah Aswar & Muh. Yushar Mustafa · Asian Journal of Economics, Business and Accounting · 2023

This study examined the partial effect of individual conflict employees at Karya Multi Reksa on turnover intention at Karya Multi Reksa. The research used saturated technique where all the population was employed as a sample, totaling 51 casual employees at Karya Multi Reksa. Dat...

Open access Research Article 10.9734/ajeba/2023/v23i7942

The Risk of Capital Flight on Economic Growth and National Solvency: An Empirical Evidence from Palestine

Mustafa Faza’ & Nemer Badwan · Asian Journal of Economics, Business and Accounting · 2023

Capital flight is a serious concern and threat to any country's economy, regardless of its level of development, because it represents a squandered investment that lays the way for future problems. The capital flight occurred in Palestine as a result of economic mismanagement, wh...

Open access Research Article 10.9734/ajeba/2023/v23i7943

Analysis of Determinants of Demand for Rice in Sokoto North Local Government Area, Sokoto State

Sule Muhammed, Okaforocha Chika Maureen, Itodo Christian Itodo & Vicent Chuks Okafor · Asian Journal of Economics, Business and Accounting · 2023

The research work analyzed the determinants of demand for rice in Sokoto North Local government Area of Sokoto state, Nigeria. Primary data were sourced using quota sampling technique to select 120 respondents from the study area with the aid of questionnaires. Statistical Packag...

Open access Research Article 10.9734/ajeba/2023/v23i6940

Performance of Islamic Banks Using the Islamicity Performance Index Approach on Islamic Banks in Indonesia and Malaysia

Wieta Chairunesia · Asian Journal of Economics, Business and Accounting · 2023

This research aims to analyze and compare the performance of Islamic banks with the Islamicity Performance Index approach on Islamic banks in Indonesia and Malaysia. This type of research is a descriptive quantitative research. The sampling technique used is purposive sampling. T...

Open access Research Article 10.9734/ajeba/2023/v23i7941

The Effect of Cashless Policy on Economic Growth in Nigeria: An Autoregressive Distributed Lag Approach

Monday A. Gbanador · Asian Journal of Economics, Business and Accounting · 2023

The study investigated the effect of cashless policy on economic growth in Nigeria using quarterly time series data spanning through the period of 2012 to 2021 while the research design adopted for the study was the ex-post facto research design. Diagnostic test such as serial co...

Open access Research Article 10.9734/ajeba/2023/v23i6938

Digital Recruitment Technology Implementation: A Study of Select Companies in Yadadri Bhuvanagiri Dist. of Telangana State, India

D. Venkatesh & Suresh Reddy Jakka · Asian Journal of Economics, Business and Accounting · 2023

The power of digital technology has brought many changes in human life. From the past two decades, the majority of the things, entities, businesses and market have been using digital technology in the name of E-Business, E-Market, and E-Recruitment, and Ecommerce. Now, it’s time...

Open access Research Article 10.9734/ajeba/2023/v23i6939

General Equilibrium Implications of Privatization on Environment and Unemployment in Vertically Related Markets

Dianshuang Wang, Run Yuan & Lili Gao · Asian Journal of Economics, Business and Accounting · 2023

This paper is aimed at theoretically analyzing the environmental implications of privatization, adopted by many developing countries, using a three-sector general equilibrium model. The partially privatized firm owns a monopolistic position in upstream market and offers an essent...

Open access Research Article 10.9734/ajeba/2023/v23i6937

Building WOM from Consumer Involvement for Virtual Idols Endorsement

Yuanlong Li, Tsaifa (TF) Yen & Linshan Han · Asian Journal of Economics, Business and Accounting · 2023

In the era of the meta-universe, virtual idol endorsement is a rising issue in recent years. Some moral and illegal problems can be avoided through virtual idol endorsement. Virtual idol endorsement, can be said to be one of the feasible solutions of brand spokesperson, which is...

Open access Research Article 10.9734/ajeba/2023/v23i5935

The Effect of the Four Marketing Mix Factors on Customer Loyalty (Case Study: Consumers of Boots Café Makassar

Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Fahrina Mustafa & Mutiah Nurul Khatmi · Asian Journal of Economics, Business and Accounting · 2023

Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...

Open access Research Article 10.9734/ajeba/2023/v23i6936

The Effect of Financial Performance on Stock Price with Disclosure of Corporate Social Responsibility as a Moderation in Infrastructure Companies

Roy Budiharjo · Asian Journal of Economics, Business and Accounting · 2023

The aim of this research is to analyze the effect of return on assets and current ratio on stock prices which is moderated by the disclosure of corporate social responsibility. The population in this study are all Infrastructure Sector Companies listed on the Indonesia. Stock Exc...

Open access Research Article 10.9734/ajeba/2023/v23i5934

The Impact of Cultural Shocks on Investor Sentiment and Herding Behavior: An Evidence during COVID-19 Pandemic

Fenny Marietza, Ridwan Nurazi, Fitri Santi & . Saiful · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study investigates herding under covid 19 pandemic.  Also, this research aims to measure the effect of investors' sentiment toward herding behavior moderated by culture shock in the emerging market stock exchange. Study Design: This study uses a sample of stock that co...

Open access Research Article 10.9734/ajeba/2023/v23i5933

Examining the Spillover Effects from Global Stock Markets to Indian Stock Market

S. Sathyanarayana, B. V. Pushpa & Sudhindra Gargesa · Asian Journal of Economics, Business and Accounting · 2023

Purpose:  The study aims to examine the transmission of spillover effects from global stock markets to the Indian stock market. The chosen global markets are CAC-40, DJIA, FTSE 100, SMI, KOSPI, DAX, HANG SENG, and NIKKEI with respect to S&P BSE SENSEX. Design/Methodology/Appr...

Open access Research Article 10.9734/ajeba/2023/v23i5932