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All published articles 1129

The Effects of Macroeconomic Policies on Economic Growth of Nigeria: A Time Series Analysis

Ibeaja, Uzoma. F. & Amadi Kevin T. · South Asian Journal of Social Studies and Economics · 2026

This study examines the effects of macroeconomic policies on economic growth in Nigeria using annual time-series data covering 1980–2022. The analysis focuses on selected fiscal and monetary policy instruments, namely interest rate, exchange rate, government expenditure and gover...

Open access Research Article 10.9734/sajsse/2026/v23i81366

Measuring Effectiveness of Online Marketing on Consumers' Purchasing Behavior during COVID 19: A Cross-sectional Quantitative Survey

Arifur Rahman Bhuiyan & Mohammad Bashir Mia Khadem · South Asian Journal of Social Studies and Economics · 2026

Background: The COVID-19 pandemic had a huge impact on lifestyles and buying behavior. As a result, it amplified the usage of online marketing platforms. After the COVID-19 pandemic, consumers’ dependency did not change, and it remained the same or increased.  The outbreak of COV...

Open access Research Article 10.9734/sajsse/2026/v23i81364

India's Services Exports: Structural Transformation and the Rise of Modern Services

Dipak Prakash · South Asian Journal of Social Studies and Economics · 2026

This study examines the structural transformation of India’s services exports, with particular attention to the emergence and growing dominance of modern services. Using secondary data from National Accounts Statistics, the Reserve Bank of India, UNCTAD, the World Trade Organizat...

Open access Research Article 10.9734/sajsse/2026/v23i81365

Technologies of Empire and Nation in Modern India: A Narrative Review of Communication and Infrastructure Historiography

Supriya Sangram Pawar · South Asian Journal of Social Studies and Economics · 2026

Railways, telegraphy, postal communication, standardised time, radio broadcasting, and large public works were central to the material reorganisation of colonial and postcolonial India. This narrative review examines how historians have interpreted these systems, with particular...

Open access Research Article 10.9734/sajsse/2026/v23i81363

Consumer Trust in Aquatic Product Supply Chains: A Multi-path Model of Traceability, Live Streaming, and Community Engagement

Miao Mai, Yajing Chen & Ming-Chia Chen · South Asian Journal of Social Studies and Economics · 2026

Consumer trust in food safety has become a critical concern worldwide, particularly in aquatic product supply chains where information asymmetry and fraud risks are pronounced. Drawing on signalling theory and trust theory, this study develops and empirically tests a multi-path m...

Open access Research Article 10.9734/sajsse/2026/v23i71360

Carbon Intensity, Renewable Energy and Economic Growth in Selected SADC Countries: Implications for a Just Energy Transition

Masedi Sesele · South Asian Journal of Social Studies and Economics · 2026

This study determined the impact of carbon intensity on economic growth in selected SADC countries (South Africa, Botswana, Namibia, and Mozambique). Carbon intensity was defined as carbon emissions per unit of GDP, while the analysis controlled for other traditional inputs (labo...

Open access Research Article 10.9734/sajsse/2026/v23i81361

Disaster Risk and Creative Industry Resilience: Mitigation Policies and Empirical Studies

Didit Welly Udjianto, Tugiyo, Rini Dwi Astuti & Hari Prapcoyo · South Asian Journal of Social Studies and Economics · 2026

This study examines disaster-mitigation behaviour among creative economy small and medium-sized enterprises (SMEs) in a volcanic hazard-prone area and assesses the associations of demographic capacity, economic resources, technology access, and business-sector characteristics wit...

Open access Research Article 10.9734/sajsse/2026/v23i81362

Fiscal Policy Dynamics and Economic Growth in Nigeria: ARDL and Structural Stability Evidence

Ojo, Gabriel O., Akinde Mukail A., Aako, Olubisi L. & Taiwo, Akeem A. · South Asian Journal of Social Studies and Economics · 2026

This study examines the effect of fiscal policy dynamics on economic growth in Nigeria using annual time-series data from 1981 to 2023. Real Gross Domestic Product was used as the measure of economic growth, while Total Government Expenditure, Oil Revenue, Non-Oil Revenue, Total...

Open access Research Article 10.9734/sajsse/2026/v23i71359

Artificial Intelligence and Sustainable Hospitality: A Structured Narrative Review of Applications, Impacts and Governance Challenges

Vanesyahrani Putri & Heru Suheryadi · South Asian Journal of Social Studies and Economics · 2026

The hospitality industry sits at an uneasy junction in the global sustainability agenda. It generates substantial environmental and social costs through energy use, water consumption, food waste and labour-intensive operations, yet its economic model depends on continued growth i...

Open access Research Article 10.9734/sajsse/2026/v23i71357

Organizational Culture, Work Motivation, and SME Performance in E-commerce: The Moderating Role of Digital Literacy

Rudy Ismail & Lutfi Tamimi Napitupulu · South Asian Journal of Social Studies and Economics · 2026

Micro, Small, and Medium Enterprises (MSMEs) in West Java increasingly rely on e-commerce and digital platforms, making organisational culture, work motivation, and digital literacy important to business performance. This study examined the effects of organisational culture and w...

Open access Research Article 10.9734/sajsse/2026/v23i71358

The European Union Deforestation Regulation and the Future of Indonesian Cocoa: Policy Challenges and Implications for Smallholder Farmers

Muhammad Obie · South Asian Journal of Social Studies and Economics · 2026

Indonesia is among the world's leading cocoa-producing countries, with production concentrated almost entirely in the hands of smallholders farming plots of less than two hectares, principally across Sulawesi. The European Union Deforestation Regulation, which requires operators...

Open access Research Article 10.9734/sajsse/2026/v23i71356

Driving Job Satisfaction in the Evolving Digital Banking Workplace through Employee Empowerment

Pushpika Gunasena & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

This study examines the influence of employee empowerment practices on job satisfaction in the evolving digital banking industry in Sri Lanka. It considers five aspects of employee empowerment: empowering mission and strategy (EMS), employee autonomy (EA), role accountability (RA...

Open access Research Article 10.9734/sajsse/2026/v23i71354

The Role of Brand Trust in Mediating the Effect of Social Media Marketing on Purchase Decisions at Florists in Mataram City, Indonesia

Ni Kadek Mirah Chintya Paramitha, Halimatus Sa’diyah & Agus Purbathin Hadi · South Asian Journal of Social Studies and Economics · 2026

This study examined the role of brand trust in mediating the effect of social media marketing on purchase decisions for fresh flowers at florists in Mataram City, Indonesia. A quantitative approach was applied using data from 120 respondents who had purchased fresh flowers at lea...

Open access Research Article 10.9734/sajsse/2026/v23i71355

The Impact of Digital Financial Inclusion on Labour Force Participation in SAARC Countries: Evidence from the Global Findex 2025

Boby Barua & Sukanta Chakraborty · South Asian Journal of Social Studies and Economics · 2026

Digital financial inclusion (DFI) has become an important policy issue in South Asia, where labour market participation remains uneven across countries and population groups. This study examines the association between digital financial inclusion and labour force participation in...

Open access Research Article 10.9734/sajsse/2026/v23i71353

From Local Flavor to Global Table: Understanding the Mainstreaming of Indonesian Cuisine through Consumer Behavior

Aria Sukma Perdana, Suci Sandi Wachyuni & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2026

This study examined factors associated with consumers’ intention to consume Indonesian cuisine in the United States using the Theory of Planned Behaviour and a culinary tourism perspective. A quantitative explanatory design was applied, supported by limited qualitative informatio...

Open access Research Article 10.9734/sajsse/2026/v23i71352