Factors Affecting Customer Satisfaction with Rural Tourism Services in Vietnam: A Comprehensive Study
Manh- Cuong Vu & Thi- Nhan Pham · Asian Journal of Agricultural Extension, Economics & Sociology · 2023
This comprehensive study explores the factors influencing customer satisfaction in rural tourism services in Vietnam. It delves into key determinants such as destination image, tourist expectations, Perceived product and service quality, Perceived value, and overall satisfaction....
Open access
Research Article
10.9734/ajaees/2023/v41i112264