Factors Affecting Customer Satisfaction with Rural Tourism Services in Vietnam: A  Comprehensive Study

Manh- Cuong Vu; Thi- Nhan Pham

doi:10.9734/ajaees/2023/v41i112264

Research Article Open access CC BY 4.0

Factors Affecting Customer Satisfaction with Rural Tourism Services in Vietnam: A Comprehensive Study

Manh- Cuong Vu, Thi- Nhan Pham

Asian Journal of Agricultural Extension, Economics & Sociology · pp. 84–97 · Published 8 Nov 2023

10.9734/ajaees/2023/v41i112264

Abstract

This comprehensive study explores the factors influencing customer satisfaction in rural tourism services in Vietnam. It delves into key determinants such as destination image, tourist expectations, Perceived product and service quality, Perceived value, and overall satisfaction. Combining quantitative surveys and qualitative interviews, the research highlights the interplay of these factors and their cumulative impact on tourist satisfaction. The findings underscore the importance of crafting positive destination images, managing expectations, and delivering high-quality products and services to enhance customer satisfaction in Vietnam's rural tourism sector.

Image expectations perceived quality product perceived quality-service perceived value satisfaction Vietnam

Cited by 3

Rural tourism perception factors: A case study in the Zhengzhou region

Gang Li, Azyk Orozonova · Tourism and Hospitality Research · 2024

Showing 1 of 3 known citations — external sources report more than can currently be individually listed.

Assessment Patients’ Satisfaction Related on Quality of Care: A Cross-sectional Descriptive Study — shares topic coverage
User’s Perception and Satisfaction with Services Provided under National Health Insurance Scheme: A Case Study of Academic Staff of Usmanu Danfodiyo University, Sokoto — shares topic coverage
Psychological Impact of Diabetic Care on Satisfaction and Quality of Life of Diabetes Patients Attending Endocrinology Clinic, LAUTECH Teaching Hospital, Osun State, Southwest, Nigeria — shares topic coverage
Satisfaction with Duration of Orthodontic Treatment, Knowledge and Perception of Accelerated Orthodontics by Nigerian Dental Practitioners: A Questionnaire Study — shares topic coverage
Assessing Perceived Service Quality and Satisfaction among Elderly Recipients of Free Health Services in Dodoma, Tanzania: A SERVQUAL Approach — shares topic coverage

Access this article

View at publisher

Cite this article

Manh- Cuong Vu, Thi- Nhan Pham (2023). Factors Affecting Customer Satisfaction with Rural Tourism Services in Vietnam: A Comprehensive Study. Asian Journal of Agricultural Extension, Economics & Sociology , 84–97. https://doi.org/10.9734/ajaees/2023/v41i112264

Affiliations

Manh- Cuong Vu — Department of Business Administration, East Asia University of Technology, Vietnam.
Thi- Nhan Pham — Department of Business Administration,Vietnam Women,s Academy, PhD in Institute of Vietnamese Studies and Development Scinces, Vietnam.

Metrics

14
Views: 0
Downloads: 3
Citations: 1
Outbound

Full metrics

Article metrics

Real usage data collected on this platform.

14

Page views

0

PDF downloads

1

Outbound clicks

3

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.