Essentials of Healthcare Marketing
Marium Syed, Farah Ahmed, Nisha Zahid, Nimra Khalid, Noor Israr
Asian Journal of Medicine and Health · pp. 73–79 · Published 3 Apr 2021
10.9734/ajmah/2021/v19i230306Abstract
This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the literature [1,2,3] (Balogun and Ogunnaike, 2017; Awaand Eze, 2013) on elements of health care marketing, to establish its scope and to identify its gaps in various studies literature and to make further recommendations related to this field. Practitioners and researchers are slowly and gradually recognizing and identifying the importance of health care marketing for the growth of this industry. However, all have not yet embraced the methodical application of marketing theories. The data, which is available on diversity of service providers, different care services that are available and their comparative and respective impact on health care marketing have limitations.
References (7)
- 1 Contemporary medical tourism: Conceptualisation, culture and commodification [DOI]
- 2 The impact of hospital brand image on service quality, patient satisfaction and loyalty [DOI]
- 3 Health care competition, strategic mission, and patient satisfaction: research model and propositions [DOI]
- 4 A European Perspective on Medical Tourism: The Need for a Knowledge Base [DOI]
- 5 Customer engagement: transactional vs. relationship marketing [DOI]
- 6 Corporate Image Aspect of Corporate Management in Healthcare Industry: Definition, Measurement and an Empirical Investigation [DOI]
- 7 Applying entrepreneurship to health care organizations [DOI]
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