Evaluation of Recreational Tourism Potential in Cities Using SWOT Analysis: The Case of Akyaka Region

Abstract

Recreational tourism activities are peaceful and enjoyable experiences that individuals participate in to relax physically and mentally during their leisure time. These activities play a significant role in modern tourism development. Akyaka possesses significant socio- cultural and marine tourism potential thanks to its natural and cultural values. However, the main problem is that Akyaka's recreational tourism potential has not been systematically examined, and many recreational areas are inadequately utilized and managed. This lack of structured assessment restricts effective planning and sustainable development. The aim of this study is to evaluate the current state of recreational areas in Akyaka and to determine their development potential. To achieve this aim, field research and direct observation methods were used. Based on on-site observations and photographic documentation, a SWOT analysis was conducted to identify the region's strengths, weaknesses, opportunities, and threats. The findings offer strategic recommendations to ensure more effective and sustainable use of its resources.