Factors to Consider Tourists in Visiting Recreational Forest Tourism at Perum Perhutani East Java

Abstract

The objective of this research was to understand some factors considered by the visitors of ecotourism recreational forest at Perum Perhutani East Java before deciding visiting the places and to obtain the describtions of the visitors characteristics.  This research was conducted in Coban Rondo recreational forest in Malang East Java, with the respondent number of 200 persons.  Reliability and Validity was 0,79 and 0,7, so it was concluded that the sample was sufficiently valid and reliable. The result showed that the visitors generally consist of teenagers and young families which have 2 until 3 children. The most favourite activities of the visitors were commonly ecotourism and sport outdoor.  So, they generallyknew about recreational forest and made the recreational forest as the main destination.  Some of the knew about the recreational forest from internet, their friends from social media, and from their family.  They were impressed by the beauty of the forest and willing to come back in the future with their friends and families again.  Most of them spent their money and their holidays to visits this areas to get some peace, and to get healing from forests and etc. Families and friends were their partners in visiting the area of the tourism at recreational forest.  The decision to visit was made together and they ride their cars to got to the areas. There were 16 factors (chosen from 20 factors variabels) which were combined as the new 6 factors influencing the visits of recreational forest. The factors which considred by the visitors to visit the recreational forest were: qualities of the site, services factors, facility factors, information and acces factors, promotions factors, and price factors. Nevertheless, quality factors were the dominant factors considered by the visitors with eigen value 4,476 and total variables explained of 12,827 %.