Impact of New Quality Agricultural Productivity on Rural Consumption Upgrading: Mechanisms and Regional Heterogeneity in China

Abstract

New quality agricultural productivity provides new impetus and vitality for rural residents' consumption upgrade. Based on panel data from 30 Chinese provinces (2014-2024), this study employs an econometric model to examine the mechanisms and spatial heterogeneity of this impact. The results indicate that new quality agricultural productivity significantly promotes consumption upgrade through industrial structure optimization and increased rural income. Its effect is strongest in the western region, followed by the central region, and weakest in the east. Given its strong geographical penetration, particularly benefiting poverty-stricken areas, regionally targeted policies should be formulated to increase rural disposable income, stimulate hedonic consumption potential, and promote consumption upgrade for both rural and urban residents.