Online Shopping Systems in Nigeria: Evolution, Trend and Prospects
J. M. O. Gabriel, T. D. Ogbuigwe, L. U. Ahiauzu
Asian Research Journal of Arts & Social Sciences · pp. 1–7 · Published 10 Oct 2016
10.9734/ARJASS/2016/29170Abstract
This paper is a literary reflection of online shopping systems in Nigeria, its history, trends and prospects. The paper recognized online shopping systems as the collection of tools and telecommunication elements that enables the shopping behavior of initiating and completing business transactions without or with minimal direct human to human contact. The paper observed that this style of shopping has reached advance stage in developed climes, but still at infancy in most third world countries; including Nigeria. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. The paper pinpointed the role of trust in the integrity of online shopping and advocated the need to build trust in the system because the more reliable consumers perceive a business domain to be, the more willing they are to transact there in. the paper also suggests that vendors should introduce online reviews of their products and encourage customers who have bought and used a product to honestly share their experiences on the product page as a way to create improved customer experiences.
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