Research on the Impact of Management Innovation on the Performance of Tobacco Enterprises

Abstract

Based on the resource-based theory, this study explores the internal mechanism between management innovation and enterprise performance of tobacco enterprises, that is, the mediating role of innovation investment and the moderating role of big data capabilities, and deeply analyzes the mechanism, process and influence of physical innovation on the performance of tobacco enterprises. Based on the sample of tobacco enterprises in Sichuan Province, China, the research data were collected in the form of online distribution and recycling questionnaires, and 306 collected data were empirically analyzed with the help of SPSS and AMOS. The results show that: (1) management innovation has a positive and significant impact on enterprise performance; (2) Innovation investment plays a partial mediating role between management innovation and enterprise performance; (3) Big data capabilities positively regulate the relationship between innovation investment and enterprise performance. In addition, tobacco companies should pay attention to the practice and research of management innovation, continuously explore and implement new management methods and tools, reasonably plan and adjust the scale and direction of innovation investment, and attach importance to the cultivation and application of big data capabilities, so as to maintain a competitive advantage in a complex and changeable market environment.