Shaping of Radio in Mexico in the Last Decade: 2010-2020
Journal of Economics, Management and Trade · pp. 14–25 · Published 3 Jun 2022
10.9734/jemt/2022/v28i630414Abstract
An analysis was made of the Mexican radio industry and the main groups that comprise it, describing the financial information that is available. The essay was elaborated following the deductive method, with a hermeneutic paradigm, according to the experience acquired in the radio industry. A linear regression was estimated from 2005 to 2020, showing a negative relationship of 98.9% between the percentage of households that have radio and those that have internet (the more households that use internet, the lower the proportion that use radio). Advertising in the national radio industry is falling sharply in recent years, in 2016 it absorbed 10.3% of total advertising spending in the country, reaching only 5% in 2020, declining to less than half of the share it had four years earlier. Grupo Radio Centro takes an average 15.4% of advertising from 2016 to 2020, while Televisa Radio takes 12% (before the sale of stations), both corporations take 27.5% in 2018 and 29.6% in 2019, adding six other radio groups (Fórmula, Imagen, Radio Mil, Radiorama, Stereo Rey and ACIR), they would at least have 41.1% of national radio revenues. The most important radio stations in the country have started to broadcast their content through websites, in which they transmit in real time the same programming they broadcast on their AM or FM frequency bands.
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