Social Media and Agriculture: Overcoming Accessibility Challenges for Youth Farmers in Tanzania
Nchimbi, M. O., Ahmad, A. K., Nyamba, S.Y.
Asian Journal of Advanced Research and Reports · pp. 473–482 · Published 23 Dec 2024
10.9734/ajarr/2024/v18i12844Abstract
This study assessed the accessibility and utilization of social media as a source of agricultural information among youth farmers in Kyerwa District, Tanzania. Using a mixed-methods approach, data were collected from 104 youth farmers and key informants through questionnaires, interviews, and focus group discussions. The findings reveal that 98.1% of respondents use social media, with Facebook and WhatsApp being the most popular platforms for accessing agricultural content. However, challenges such as high data costs (40.4%) and unstable networks (30.8%) limit effective utilization. Drawing on the Uses and Gratifications Theory and Cultivation Theory, the study underscores the transformative potential of social media in enhancing agricultural productivity. It recommends targeted training programs to improve digital literacy and ensure equitable access to reliable information, fostering a more informed and resilient farming community.
References (6)
- 1 Addressing the Digital Divide: Access and Use of Technology in Education [DOI]
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- 3 Agricultural information needs and sources of the rural farmers in Tanzania [DOI]
- 4 Improving livelihoods through postharvest loss management: evidence from Nigeria [DOI]
- 5 The Role of Information and Communication Technology in Enhancing the Effectiveness of Agricultural Extension Programs Worldwide: A Review [DOI]
- 6 Participatory monitoring in farmer field school program through Whatsapp among indigenous farmers in rural Sarawak, Malaysia [DOI]
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