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Research Article Open access CC BY 4.0

The Relationship between E-Service Quality and Ease of Use on Electronic Customer Relationship Management (E-CRM) Performance Mediating by Brand Image

Farid Wadjdi, Zulkifli Djamin

Asian Journal of Economics, Business and Accounting · pp. 9–19 · Published 17 Mar 2021

10.9734/ajeba/2021/v21i430367

Abstract

The purpose of this study was to determine the relationship of E-Service Quality and Ease of Use to Electronic Customer Relationship Management (E-CMR) which is mediated by Brand image. The research approach used is quantitative. The research sample is determined by non probability sampling which takes 100 samples of e-commerce application consumers in Indonesia. The results showed that there is a relationship between Brand Image and Electronic Customer Relationship Management (E-CRM). There is a relationship between E-Service Quality and Brand Image. There is a relationship between E-Service Quality and Electronic Customer Relationship Management (E-CRM). There is a relationship between Ease of Use and Brand Image. There is no relationship between Ease of Use and Electronic Customer Relationship Management (E-CRM). There is a relationship between E-Service Quality and Electronic Customer Relationship Management (E-CRM) which is mediated by Brand Image. There is a relationship between Ease of Use and Electronic Customer Relationship Management (E-CRM) which is mediated by Brand Image.

E-service quality ease of use Electronic Customer Relationship Management (E-CRM) brand image.

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Joyce Shagui-González, Miriam Ruiz-Calva, María Villavicencio-Rodas · 593 Digital Publisher CEIT · 2022

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