Previous studies have examined the impact of social media influencers and electronic communication on consumer buying intention. However, limited research has explored the mediating role of consumer attitude in the relationship between social influence, electronic communication,...
Open access
Research Article10.9734/ajeba/2026/v26i62288
Internship provides students an avenue to acquire practical experienced in a professional work setting as embedded in their academic program. Internship program enhances students’ skills and competencies through training and development thus, bridging the gap between the academic...
Open access
Research Article10.9734/ajeba/2026/v26i62289
Brand equity is a critical intangible asset influencing customer retention in service industries, particularly healthcare financing where trust and perceived quality shape consumer decisions. In Zimbabwe’s medical aid sector, organisations such as Premier Service Medical Aid Soci...
Open access
Research Article10.9734/ajeba/2026/v26i62290
Background: Fluctuations in the USD/PHP exchange rate influence investment decisions, trade competitiveness, and financial market stability in the Philippines. Understanding how Interest Rate Differentials (IRD) affect these exchange rate movements, including possible delayed eff...
Open access
Research Article10.9734/ajeba/2026/v26i62287
Moment marketing is the technique of connecting with customers through contextually relevant, real-time touchpoints. Due to the emergence of artificial intelligence (AI), moment marketing has been completely transformed. This study presents a comprehensive bibliometric analysis o...
Open access
Research Article10.9734/ajeba/2026/v26i62286
All over the world, the use of smart marketing innovations (SMIs) is gradually reshaping how agribusiness operators connect with markets, but it has been observed that the level of adoption of these technologies has remained limited in many parts of Nigeria. This study seeks to e...
Open access
Research Article10.9734/ajeba/2026/v26i52284
Green banking extends the scope of traditional financial services by supporting the lending of money to eco-friendly sources, investment in clean technologies, and influencing the customers and businesses to become environmentally responsible. This study presents a systematic lit...
Open access
Research Article10.9734/ajeba/2026/v26i52285
Conventional fuels pose environmental and sustainability concerns in off-grid power generation for daily business operations of small scale enterprises in most parts of the developing world. Alternatives to conventional diesel-based off-grid power generation are need of the hour...
Open access
Research Article10.9734/ajeba/2026/v26i52283
Background: Corporate social responsibility costs influence profitability in Nigeria’s oil and gas sector, where environmental, social, and financial pressures create a complex balance between stakeholder expectations and firm performance. Aims: This study examined corporate soci...
Open access
Research Article10.9734/ajeba/2026/v26i52280
International financial flows play a central role in development financing by enabling economies to access foreign capital, technology, markets, and liquidity needed for economic growth and investment. This paper empirically analyses the effect of international financial flows on...
Open access
Research Article10.9734/ajeba/2026/v26i52281