Background: Signaling Theory or Signal Theory states that dividend changes are considered as a signal of a company's income. The banking industry has different characteristics compared to other sectors because its main activity focuses on the intermediation function, which is col...
Open access
Research Article10.9734/ajeba/2026/v26i52282
This study examines how renewable energy consumption, non-renewable energy consumption, financial development, and economic growth influence environmental sustainability in Sub-Saharan Africa. Using panel data for 22 Sub-Saharan African countries over 2000–2023 which is 528 count...
Open access
Research Article10.9734/ajeba/2026/v26i52278
The rapid expansion of digital technologies has significantly transformed financial systems, reshaping individuals’ financial knowledge, access, and behaviour. The purpose of the study is to assess the Nexus Between Digitalization, Digital Financial Literacy, and Financial Behavi...
Open access
Research Article10.9734/ajeba/2026/v26i52279
The rapid rise of financial influencers (finfluencers) on social media has significantly transformed the way retail investors engage with financial markets. While these influencers have made financial information more accessible, their growing influence raises important concerns...
Open access
Research Article10.9734/ajeba/2026/v26i52276
Celebrity endorsement has emerged as one of the most researched constructs in marketing communication, driven by multi-billion-dollar investments that make brands worldwide influential in leveraging celebrities to shape consumer attitudes, purchase intentions, and brand equity. D...
Open access
Research Article10.9734/ajeba/2026/v26i52277
In the process of globalization, corporate social responsibility has gradually become a focus of public attention, and environmental, social and governance (ESG) performance has increasingly become an important manifestation of a company's competitiveness. Outward Foreign Direct...
Open access
Research Article10.9734/ajeba/2026/v26i52275
Background: Amid accelerating digital globalization and the rise of the Global South, host-country digital economy development has become a crucial driver shaping China’s digital service export trade and South–South digital cooperation. Aims: To investigate the impact of host-cou...
Open access
Research Article10.9734/ajeba/2026/v26i52272
Small and medium-sized enterprises (SMEs) face mounting pressure to achieve multidimensional sustainability—covering economic, environmental, and social dimensions—amidst increasing resource depletion and evolving market preferences. This research looks at the important role of i...
Open access
Research Article10.9734/ajeba/2026/v26i52273
Background: Small and medium-sized enterprises (SMEs) operate in rapidly changing and highly competitive markets, requiring adaptive strategies to sustain performance. The Dynamic Capabilities perspective highlights the importance of firms’ ability to reconfigure resources and re...
Open access
Research Article10.9734/ajeba/2026/v26i52274
Background: E-commerce has transformed the retail industry, particularly in apparel, making it important to understand the factors influencing consumers’ online behavioral intentions, especially in contexts where perceived risk remains a key concern and technology adoption models...
Open access
Research Article10.9734/ajeba/2026/v26i52270