AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency
Journal of Economics, Management and Trade · pp. 1–13 · Published 8 Nov 2024
10.9734/jemt/2024/v30i111249Abstract
This article explores how emerging technologies are influencing personalization in the financial services sector. Personalized services enhance customer experience and promote financial inclusion. By leveraging big data and AI, financial institutions can collect and analyze customer data to offer tailored services. AI-driven analytics provide real-time insights for financial modeling, risk management, and automation. The integration of machine learning structures in financial services to meet individual customer needs, ensuring product customization. Emerging technologies promise greater accuracy and personalization, driving better financial outcomes within the industry. This technological advancement is crucial for the modern financial landscape, enhancing performance and customer satisfaction.
Cited by 12
Thomas A. Hanson, Caleb Ott · Journal of Risk and Financial Management · 2026
National University «Chernihiv Polytechnic», Maksym V. Dubyna, Yuriy M. Fedoriv · Business Inform · 2024
Claude Chammaa, Leina Haddad · Journal of Decision Systems · 2025
Yulita Pratiwi Ayuningtyas, Dwi Hartanti · Golden Ratio of Marketing and Applied Psychology of Business · 2025
Showing 4 of 12 known citations — external sources report more than can currently be individually listed.
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